MARKETING HOW-TO CONTINUED ...
Additionally, “people who are hired basically all have average scores in a very small range. I would suspect 90% of hired candidates have between a 3.1 to 3.3 average rating.” This makes it “almost impossible to truly understand if there’s a correlation between interview performance and job performance.” So, what Bock’s study might really be saying is that “once people hit a certain, very high bar, it doesn’t matter whether someone performs above it or far above it,” McDowell clarifies. So, how do you make the most of your interviews? “Test skills, intelligence, and other factors,” McDowell advises. Some businesses take this a step further by instituting a test shift where their potential teammate works alongside the crew. Ultimately, interviewing is about finding a balance, and if all else fails, just remember that even Google gets the hiring blues.
“IF THE BREAKTHROUGH- MAKERS AT GOOGLE
STRUGGLE WITH HIRING JUST AS MUCH AS THE REST OF US, IS THERE REALLY ANY HOPE?”
RESOURCE OF THE MONTH
READ YOUR CUSTOMERS’ MINDS WITH SURVEYMONKEY
find a complete list of compatible software at SurveyMonkey.com/apps.
Create surveys for anything and everything, such as measuring
satisfaction, conducting market research, planning events, and more. You can also use surveys to develop your net promoter score, which
You can integrate SurveyMonkey into G Suite or your existing CRM, email client, or marketing software to get even more out of the service. With numbers and raw data at your fingertips, you can make informed decisions, improve customer experience, boost your company’s culture, and much more. Because SurveyMonkey has been around for 20 years, they know what works and what doesn’t. They have two decades of data and development behind them, and their approach to data collection is as refined as it gets in the world of online marketing and collection tools. Plus, their software has evolved over the years to include encryption (to keep your data safe), as well as to integrate HIPAA- and GDPR-compliant forms and features. If you don’t know what your customers are thinking (or your employees, for that matter), stop monkeying around and give SurveyMonkey a try. In a matter of weeks, you’ll start gathering data that may very well shape how you do business in 2020 and beyond.
will, according to SurveyMonkey’s website, “determine if your customers are
willing to speak up and speak out about your brand.”
Hard data straight from your customers can be incredibly valuable. But it’s not always easy to get in touch with your customer base to find out what they are thinking and how they feel about your business, services, or products. Enter SurveyMonkey. Founded in 1999, SurveyMonkey is known for their online-based surveys, which businesses (and everyday consumers) can use to collect data. For instance, a business can use the software to build a survey tailored to employees or customers and gather specific data.
As a data-gathering tool, SurveyMonkey shines. Every survey is customizable, and conducting research is a breeze. You can build every survey to collect the data you need. You can also use the software to collect testimonials and other forms of more detailed feedback. SurveyMonkey’s software is also compatible with over 100 other apps, including popular CRM and marketing software, such as Salesforce, HubSpot, and Shopify, to name a few. You can
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