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BUSINESS PROFILE

Vivid Roots Invests in the Global Future With Tourists and Clean Water ONE GLASS AT A TIME

Each year, members of the Vivid Roots team and travelers embark on service projects in communities in Guatemala and, most recently, Ecuador. Together with local workers and experts, Vivid Roots travelers construct health centers, repair roofs, install playgrounds, and supply the community with fresh, clean water resources. Aside from completing service projects, those who join the trip are also immersed in the South American culture via cooking classes, dancing and hiking excursions, volcano treks, beach tours, and house stays with locals. This group of college students also founded Water For Life, a branch of Vivid Roots that devotes its resources to creating sustainable water systems in South America, once again primarily focusing on Guatemala and Ecuador. Where Vivid Roots focuses on creating service opportunities for those bitten by the travel bug, Water For Life’s entire focus is providing safe water resources. To date, Vivid Roots’ founders have completed two water projects, renovated eight schools and two hospitals, and have influenced 1,500 people — all for the sake of others. WHY WATER? As buy-one-give-one corporations grow in popularity, companies like Vivid Roots and its Water For Life foundation are putting their boots on the ground in communities they service. Vivid Roots’ dedication to providing impoverished communities across the globe access to fresh, clean water is an answer to a dire health crisis and economic downturn. Poverty plays a major role in access to clean water and safe sanitation. In more poverty-stricken communities, locals rely on diseased and dangerous sources for water. Those without access to safe drinking water also lack access to proper sanitation,

You shower in it. You cook with it. You spend minutes chugging it after a run, and, on warm summer days, you cool down in it.

And every year, more than 3.5 million people are killed because of it.

That’s the number of lives drinking water claims every year due to contamination, and 2.2 million of these casualties are children. In fact, unclean water is one of the top killers of children under the age of 5, and today, more than 785 million people lack access to safe drinking water. To put that into perspective, that’s more than the populations of the U.S., Brazil, Japan, and Germany combined . As populations continue to swell and scientists warn of increasing climate disasters, the fear over clean drinking water is growing.

which leaves them in danger of diseases carried through dirt and feces. Poor water sources become the primary location for bathrooms, laundry cleaning, drinking, and fishing, and because of this contamination, the water becomes dangerous. But without proper access to drinking water, people in these communities have no choice. That’s what makes missions like Vivid Roots’ and their foundation’s so urgent. According to health experts, this advocacy could save millions of lives every day. According to the Centers for Disease Control and Prevention (CDC), proper water resources, hygiene, and sanitation could prevent at least 9% of global diseases. In addition, the CDC found that providing sources for safe and clean water can boost the economy of the communities they service. Research suggests that for every $1 invested in these communities, the locals see a boost in their economic security by $5–$46. Through T-shirt sales and trips thousands of miles away, Vivid Roots is providing communities of thousands with a safe, reliable water resource, stimulating the economy, preventing diseases, and empowering communities to thrive — one glass of clean water at a time.

But an Idaho business is hoping to do its part in solving the water crisis.

‘LIVE VIVIDLY’ Vivid Roots is an apparel and travel company focused on providing safe, clean water resources to schools, hospitals, and communities in impoverished countries by inspiring those who join one of their various trips to South America to “live vividly” and give to others. Started by four University of Idaho students in 2014, Vivid Roots donates portions of their proceeds from apparel sales and trip funds to supply clean water and sanitation to these communities.

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