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BELL MEDIA PROJECT HIGHLIGHTS PR AGROTOURISM INDUSTRY GREGG CHAMBERLAIN gregg.chamberlain@eap.on.ca
Exploring Prescott-Russell Bromberg noted that the Fields to Forks project has been very successful in western Ontario and in Atlantic Canada. Tourisme Prescott-Russell Tourism (TPRT) supports the project as “a golden opportunity” to promote regional farm products and also highlight Prescott-Russell’s growing agrotourism sec- tor. Ottawa residents who are homebound because of the COVID-19 pandemic are encouraged to consider making exploring Eastern Ontario part of their travel plans this year. “It was a perfect opportunity,” said Brom- berg, “to make the people in Ottawa realize what Eastern Ontario had to offer.” During the past few weeks, CTV camera crews toured around the Prescott-Russell, filming scenery, and doing interviews with
trends, educating the general public about the agrifood industry, explain how farmers make “a positive impact” on business and the environment, and also focus attention on various “farm culture” events and projects. “Agriculture is a major contributor to Eastern Ontario’s economy, and its culture,” stated a Bell Media brief on the Fields to Forks project. “We wanted to shine a brighter light on this tremendously important sector and the people who make it come alive.” Bell Media, which owns CTV, will run 30 radio ads, 60 television story briefs, several digital ads, and a weekly news editorial on the Fields to Forks project through CTV Ottawa, starting August 27. The video story clips will be available at www.fieldstoforks. ca. The ads, stories, and editorial content are in English.
Prescott-Russell’s agriculture sector is the focus of a regional tourism promo- tion project from Bell Media. “This project is sure to bring major expo- sure to our community at a critical time,” said Justin Bromberg, chief of staff and communications manager for the United Counties of Prescott-Russell (UCPR), during a presentation at the August 27 council session. Bromberg explained that he received a call “out of the blue” from Bell Media officials about the company’s Fields to Forks project, which promotes Eastern Ontario’s agriculture sector. The multiple goals of the project include highlighting farming
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Prescott-Russell’s Popsilos farm art display is one of the features in Bell Media’s Fields to Forks: Prescott-Russell project through CTV Ottawa, highlighting the people and places and events and communities in the region’s agriculture sector. —photo Gregg Chamberlain several local business operators. The Eas- tern Ontario Fields to Forks project features vignettes on nine local and regional subjects, including: Garden Path Homemade Soap, the Vankleek Hill Farmers Market, Vergers Villeneuve and Blueberry Farm, Ferme Avicole Laviolette, Ferme L’Artisan Farm, Vignoble Vankleek Hill Vineyard, Beau’s All-Natural Brewing, Vert Fourchettes, and the Popsilos rural art project. Council applauded the efforts of Brom- berg, representing the UCPR, and the TPRT to work with Bell Media to make Fields to Forks: Prescott-Russell a reality. “We know that Ottawa is a very large mar- ket,” said UCPR Warden Pierre Leroux, adding that the project is “a real opportunity” to bring in new tourism revenue for the region. &/#3&'r#3*&'4 PERSONNEL PARAMÉDICAL Six ambulanciers paramédicaux des ser- vices ambulanciers de Prescott-Russell vont maintenant aider dans les centres d’évaluation de COVID-19 du Bureau de santé de l’est de l’Ontario (BSEO). Le BSEO et les services ambulanciers ont conclu une entente de trois mois sur le transfert des tâches. – Gregg Chamberlain TOWNSHIP OFFICE REOPENS Russell Township municipal office is open to the public again on a limited basis. Immediate walk-in service for fee and tax payments, dropping off forms, picking up garbage tags, recycling bins, and new resident packages are possible without appointment. Other services require pre-scheduled appointments. Some services remain available online at www.russell.ca, and by phone to 613- 443-3066 or email to info@russell.ca.
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