American Business Brokers - February 2021

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The Danger of Being a People Pleaser

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John Lydgate once said, “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” I think that idea rings true, and yet so many people seem determined to please everyone around them all the time. It’s an understandable impulse — who wouldn’t like everyone to be happy with everything they did all the time? Unfortunately, however, people don’t work that way. We’re stubborn, prideful, and that means sometimes we’re disagreeable. That said, though, the secret to being a successful business owner — or successfully selling your business, for that matter — is not trying to please everyone. In fact, striving to be a people pleaser can be detrimental to your relationships with clients, staff, and potential buyers. Making sure your clients or customers are pleased is a good instinct to have — but don’t let it get the better of you. Sometimes, if clients sense that you’ll go to the moon and back for them, they’ll take advantage of your generosity and walk all over you. Should you go above and beyond what’s required when serving your clients? Absolutely — just have a process in place and set clear expectations that you’ll only break after careful consideration. The same can be said for trying to make sure your workers are happy. It’s good to have happy workers — happy workers are productive workers! Unfortunately, though, some workers may take advantage of certain workplace perks, like working from home or the ability to leave early, leaving more diligent workers to pick up the pieces of their unfinished projects. Again, you’ll want to communicate clear expectations for your workers’ responsibilities and clear standards for their performance. If you’re selling your business, savvy buyers will be able to tell if you’re a people pleaser, which might lead them to try to lowball you on your business’s worth. While you might not know how to set clear expectations for a business sale, I can use my experience as a business broker to create those expectations for you and any potential buyers to know.

GROUNDHOG HEART LINCOLN MLK JR PENNSYLVANIA

AQUARIUS BLACK HISTORY

PHIL PRESIDENTS DAY VALENTINE WINTER

CANDY CUPID

SUDOKU (SOLUTION ON PG. 4)

You don’t have to please every buyer. After all, you only have to sell your business once!

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