Zweig Group’s 2022 Marketing Excellence Award Winners have created some outstanding marketing campaigns, displaying incredible imagination and creativity.
A cross all categories, the winners of Zweig Group’s 2022 Marketing Excellence Awards have created some outstanding marketing campaigns, displaying incredible imagination, creativity, firm-wide involvement and client involvement. It’s clear that good marketing leads to success in all areas, but prioritizing this important business activity has become more difficult in the current economic climate and job market.
Christina Zweig Niehues
Let’s take a look at recent data gathered from the 2022 Marketing Excellence Award Winners as well as some of Zweig Group’s other recent research. Analyzing the results metrics for the 2022 Marketing Excellence Award winners, the impacts of impressive marketing far outspan increases in leads or projects won, they also pay off in the form of increased growth and financial success, positive culture, and ultimately improved recruitment and retention metrics. Sixty- four percent of Zweig Group’s 2022 Marketing Excellence Award winners were also Hot Firms. All of the Marketing Excellence Award winners categorized themselves as fast or slow growth, with 52 percent experiencing fast growth (average annual
growth of 20 percent or more) and the rest of the group displaying positive annual growth under 20 percent. Successful firms are continuing to make wise investments in marketing and marketing staff – shown by staffing numbers, financial performance KPIs, and an increase in salaries for marketing staff in the first two quarters of 2022. Seventy-six percent of Marketing Excellence Award Winners said they planned to increase spending on marketing, and 16 percent said they planned for marketing spending to stay the same as the previous year. For those increasing their spending, they planned to increase by
See CHRISTINA ZWEIG NIEHUES, page 4
THE ZWEIG LETTER AUGUST 1, 2022, ISSUE 1451
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