a replay where your viewers are watching it from the beginning. If you wait for people and just stare at the screen your replay viewers will leave. But, if you get into the meat too fast, your live videos will get confused and not stay.

It acquired delivery platform Shipt last year, which now gives Target customers access to same-day grocery delivery in certain markets. Kroger is currently delivering groceries from about 2,000 stores. This is not just a trend that is happening in the U.S. as Canadian grocers are also in a race to offer this service to their customers in all markets and take a bite of the market that e-commerce grocers like GoodFood and HelloFresh have created.

You need to balance both audiences with a live video show structure.

Think about when you took grade 12 English. You probably instructed to tell your audience what you are going to tell them, tell them, then tell them what you told them. It seems redundant, but it’s not. Your live videos should follow a similar plan: Tell your audience what you are going to talk about, tell them, then recap what you talked about. Now, you can break all of this down even further. When you tell your audience what you are going to talk about, this is what I call the pre-amble.

Online grocery shopping is next huge trend By Jamie Barrie The U.S. grocery industry has been in full battle mode since Amazon bought Whole Foods in 2017, showing just how serious it was about gaining traction and custom- ers in the food and food delivery sector. Walmart is racing to offer grocery delivery from 1,600 locations by the end of fiscal 2020. Target, which doesn’t have as strong of a grocery business as Walmart, has taken steps to reach more cus- tomers with grocery delivery as well.

Loblaws, Canada’s largest grocer, opened more markets last year to online shopping and delivery when it expanded its part- nership with California-based delivery company Instacart, to take advantage of this new trend with customers. The retailer also plans to expand its click-and-collect program, which allows customers to order groceries online and pick them up for added convenience. Sobeys has also inked a deal with Ocado to launch online grocery shopping by 2020 for its customers to keep inline with the market and its customers. The food delivery business looks posed to take off as retailers see that shoppers who shop more than one channel are more profitable overall. Some grocery chains though, have decided that offering online grocery delivery isn’t worth it as online customers are less prof- itable than those that come into the store. So, the decision is now whether to go all in on e-commerce and convenience for customers shopping online or hold off that investment in hopes that customers make the trip into the store to buy a few extra items.

There are 3 parts to this: •

Introduce the topic of the show in one


Introduce yourself;

• Give context around the topic. This is what is happening while you are waiting for live viewers to show up, but it’s also information so those watching the replay aren’t watching you watch yourself, and they continue to watch. I TENSE UP IN MY VIDEOS – HOW DO I BRING MORE ENERGY? Relax and take a deep breath. For some reason, a lot of entrepreneurs think that there is a lineup of negative nannies out there waiting to tear every- thing they do to shreds. There isn’t. With (very) few exceptions, everyone who watches your videos is there to support you and learn from you. Now, here is how you bringmore energy to your live videos if you feel like they are lacking. Turn up the

dial. You might feel like you are bringing energy, but that doesn’t always translate on video. Imagine that your dial on a normal day is 5, turn it up to a 9. I don’t want you to pretend to be someone else, just you after you drank an extra-large latte! Can’t wait to see you go live!

Stand out from the flock.






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