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Real Estate Journal — Green Buildings — April 29 - May 12, 2016 — 25B

www.marejournal.com

M id A tlantic

G reen B uildings

EPA honors Cushman &Wakefield with 2016 ENERGY STAR SocialStar Award for Social Media Cushman & Wakefield represents TA Realty in leasing of LEED Gold certified office building

T

OWSON, MD — Cushman & Wake- field announced the

“It has been a privilege to work on the project market- ing of this class A asset,” said Sweeney. “The ownership is deal-focused and deal-driven, which has been one of the ma- jor components to our recent success.” In other news, The U.S. Environmental Protection Agency (EPA) has recognized Cushman & Wakefield with the SocialStar Award for EN- ERGY STAR Promotion and Innovation on Social Media. To recognize the growing role social media plays in communicating about en-

ergy efficiency and increasing awareness of ENERGY STAR programs and products, EN- ERGY STAR hosted the sec- ond annual SocialStar award, a call issued to 149 ENERGY STAR partners to share their creativity on social media to promote their ENERGY STAR Partner of the Year Award. SocialStar Week took place the week leading up to the 2016 ENERGY STAR Partner of the Year Awards. Cushman & Wakefield was recognized for its social media accomplishments in Washing- ton, DC, on April 13, 2016. n

recent full occupancy of 100 West Rd. in Towson. The class A, 120,000 s/f office building is home to several companies including KLNB , Comcast Spotlight, Regus and Robert W. Baird & Co. The most recent lease to Babar Sultan, M.D. brings the building to 100% occupancy. Lizzy Sweeney , of Cush- man &Wakefield, represented the landlord, TA Realty . “We really enjoy our rela- tionship with Cushman & Wakefield’s leasing team and their common sense approach to the leasing of 100 West Rd.,” said David Buxbaum , asset manager for TA Realty. “It’s not often that you have a building leased to 100% oc- cupancy, and I think that is a testament to Cushman & Wakefield’s ability and ap- proach.” In 2010, 100 West Rd. was awarded LEED Gold certifica- tion by the U.S. Green Build- ing Council. In 2012 it earned an ENERGY STAR label for operating efficiency. LED options available for most retro-fits, identifying the spe- cific LED product that will work best for an application requires an expert. In depth knowledge of product specifications from all of the quality manufactur- ers is essential, as well as how individual products perform under different field conditions. LED products from the various quality manufacturers have characteristics that need to be evaluated as part of the selec- tion process. It is not realistic to embark on a successful LED retro-fit without this level of product knowledge. The smart move is to work with an independent industry expert who is not tied to any one manufacturer. Even better, select an independent expert who is a Con Ed Marketing Partner, who can not only guide you through the process, but source Con Ed funding as well. Expert navigation and the ability to effectively source funding are the key ingredients to a successful LED retro-fit. George Crawford, Princi- pal of Green Partners LLC gcrawford@greenpartnersny. com n continued on page 24B LED to the Rescue: “Back of the . . .

100 West Rd.

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