100 · T H E U N D E R DOG A DVA N TAG E
You are consciously or unconsciously measuring, tweak- ing, and adjusting. And the areas of your life that aren’t working? If you’re overweight, if you’re broke, if your rela- tionship sucks, it’s very obvious you are not doing those things.
Where in your life or business are you not measuring your results enough?
Whether it’s your marketing, your conversations with coworkers or higher-ups, your love life, or anything else— where are you not succeeding, but also not eliminating the things that don’t move the needle in your life, or are just toxic?
Where can you dumb things down a bit and start to measure?
What is it that you want to grow or get better at?
What are you doing that isn’t working?
How can you stop or tweak it?
What is working?
How can you measure it better?
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