U n d e r dog s Ac t Fa s t a n d I m p r ov e Q u i c k ly · 99
andmaking more money. When a business is not working, people tend to just run faster. It’s like you’re on a tread- mill with it on level six, and you want to get a mile down the road and when you’re not actuallymoving, you put the treadmill up to 10. But you’re still on a damn treadmill—you aren’t actually going to get anywhere unless tired and over- whelmed is the destination you are looking for. How many so-called entrepreneurs quit a job to create a business that takes twice their time tomake half themoney, but they’re so-called “in business for themselves” at least, and killing themselves. It’s because they’re not measuring what doesn’t work and adjusting and doing less of it, and observing obsessively and tracking what does work and trying to do it better. Same withmarketing and sales. The reason that youmight have this book in your hands is because I obsess on mar- keting. I watch everymetric of who watches my videos. Do people click through onmy videos? If they click through, do they watch the video I created for them? Do they like the video? Do they buy the book? Do they get it shipped prior- ity? Do they post a review? I measure every one of those, and if any section is not working I work diligently tomake it better or stop doing it. If it’s doing well, then I domore of it.
Open your eyes up to the things that are working in your life.
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