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sometimes years. And that action is now designed by com- mittee, subject to review at every level.
Remember New Coke? If you’re a millennial, you proba- bly haven’t heard of this, but in 1985 there was NOTHING bigger thanCoke. I knownow you go to a convenience store and there are 100 flavors of everything, but back then, there was Coke and Pepsi (and a few people liked 7up) and that was it. Coke, feeling the pressure from Pepsi right on their heels, decided to change their flavor. They called the new flavor NewCoke. Theymade a huge deal out of this, I mean it was THE story in the media that year. And it took Coke by complete surprise. I mean, they had tested this new flavor for many years. The data was clear: people liked the taste more. Everyone said that. But they didn’t think about all the emotional attachment people had to Coke; the committee just made the “right” decisions (at least, right by the standards of the privileged at the time). And it totally bombed. People hated it.
And it took forever for Coke to admit they were wrong and
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