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came out. And Blackberry refused to change—they were the privileged and didn’t feel they had to. Now, you have to google them to even see a picture of one of their phones. All in about ten years time they went from hero to zero. Theprivilegedalsohaveahard time improving.Onceyouare at the top of your game, howdo you go up? There is a reason that so fewsports teams repeat inchampionships—once they win, they aren’t hungry anymore, and they rest on their lau- rels. They don’t dive deep and keep improving. That’s why teams like theGoldenStateWarriors andNewEnglandPatri- ots are so remarkable—because they are the rare exception of champions who keep their underdogmindset alive even after holding that trophy high in the air year after year. It’s hard to improve when you are the best. How do you know who to measure yourself against? What do you use as your fuel when you are already at the top? A real statistic is that almost everyone who gets to the top doesn’t stay—because they stop doing the things that underdogs do that got them to the top (likemoving fast and learning from mistakes). The best example of this is the stock market. Did you know that in 1965, the average time a company would spend on the S&P 500 was thirty-three years? By 1990, it was twenty years. It’s forecast to shrink to fourteen years by 2026!
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