CRN_April2023_Issue_1419

Company

Partner Program Channel Chief

2023 Partner Program Goals And Insight

11:11 Systems will soon expand its connectivity offering and incorporate additional ones from its Sungard Availability Services acquisitions. The company will focus on partner training and technical enablement. For 8x8 it’s all about the company’s commitment and focus on the partner experience. This means 8x8 values its partners and is committed to being easy to do business with and winning deals with them. AaDya’s goal is to adopt more reseller and MSP partners and be the most channel-friendly company to partner with. By working together, AaDya empowers partners with everything they need to be successful with their customers and grow their business. Absolute’s goals for 2023 include enhancements to its partner program such as deal registration that offers front- end discounts, incentives for cross-sell and expansion, and technical certifications to enable partners for services. Accedian is focused on continuing year-over-year growth from its partner channel and increasing the average deal size. It is planning full enablement of the MSP partner business and delivering at least 25 integrated solutions with MSP partners. Acer is focused on expanding the Acer Accelerate Partner Program to increase engagement with the reseller community, drive revenue growth and boost margins. Acronis’ mission is to align with partners’ business objectives, educate and equip their teams with all the necessary tools, and motivate business growth with the Acronis Cyber Cloud platform. Acumatica is focused on continuing its 40 percent annual growth rate. Partner-sourced sales leads alongside Acumatica’s several thousand leads quarterly should become a sustainable engine to drive revenue and bring in new business for partners. Adlumin’s goal is to help partners grow their business and value-based services offerings as they move from resell to Adlumin-managed, co-managed and fully managed offerings. AireSpring is seeking larger global deals and increased overall sales revenue by working with partners to sell more complex deals that involve multiple products and multiple locations, including international offerings. Alkira’s goals in 2023 are to continue providing partners with excellent training that is easily consumable. It also is focused on giving partners complete access to its lab and increasing their revenue significantly. Alpha Software aims to grow its partner program by 30 percent. Its commitment to low-code and no-code app development, which is the fastest-growing segment in software development, will be key to that goal. Alteryx aims to introduce new growth-based incentives and a new customer renewal framework as well as recognize partners providing value in a single opportunity. It is attracting larger global partners and investing in activating them. AWS is streamlining and standardizing program alignment to the partner profitability framework, including entry requirements and benefits so partners can clearly see how to build, go to market, sell and grow with AWS.

11:11 Systems Partner Program

Koorosh Khashayar, VP, Global Channels

11:11 Systems

8x8 Elevate Partner Program

Lisa Del Real, Global Channel Chief

8x8

Ryan Lipschitz, Sr. Director, Channel

AaDya Security

Judy’s Partner Program

Absolute Partner Program

Absolute Software

Vic Reynolds, VP, Channel Sales

Skylight 4X Partner Program

Sergio Bea, VP, Global Enterprise, Channel Sales

Accedian

Acer Accelerate Partner Program

Acer

Philip Burger, VP, U.S. Channel

Acronis #CyberFit Partner Program

Acronis

Alex Ruslyakov, Channel Chief

Acumatica Partner Program

CJ Boguszewski, VP, Partner Programs, Strategy

Acumatica

Adlumin Advantage Partner Program

Adlumin

Jim Adams, CRO

AireSpring North American Channel Program

AireSpring

John Young, SVP, Channel Sales

Douglas Houghton, Director, Channels

Alkira

Alkira Channel

Alpha Software Partner Program

Alpha Software

Richard Rabins, CEO

Alteryx Partner Program

Barb Huelskamp, SVP, Global Partners, Alliances

Alteryx

Amazon Web Services

AWS Partner Network Program

Ruba Borno, VP, Worldwide Channels, Alliances

15

APRIL 2023

Made with FlippingBook Digital Publishing Software