Company
Partner Program Channel Chief
2023 Partner Program Goals And Insight
BMC will introduce a new Partner Hub to elevate the partner experience and improve the ease of doing business. It also is expanding its ecosystem with the new Hyperscalers Program and Service Provider Program. Boomi continues to improve its Global Partner Program to simplify partner engagement. Some of the focus areas will be a new, value-based opportunity contribution incentive and incentives to upsell into the existing customer base. Broadcom plans to evolve the Broadcom Software Advantage Partner Program by introducing a more flexible points-based system, providing the partner ecosystem with multiple paths to reach higher tiers within the program. Broadcom is investing in a shift of technical support and services to Cybersecurity Aggregator partners. It also is increasing investment in “Lead with Services” messaging via MDF, in-person events, and sales and marketing tools. Brother is continuing to evaluate its partner program and identify areas of improvement to maximize and strengthen the relationship between the company and its partners, leading to mutual success.
Beth Hall, Area VP, Indirect Channels, The Americas
BMC Partner Ecosystem
BMC
Andrew Zeikowitz, Global Director, Channel Sales, Marketplaces, ISV, SI Alliances
Boomi Global Partner Program
Boomi
Broadcom Software Expert Advantage Partner Program
Cynthia Loyd, VP, Global Enterprise, Commercial, Partner Sales
Broadcom Software
Expert Advantage Partner Program, Expert+|Expert
Broadcom Software
Roy Borden, VP, Global Partner Sales, Distribution
Brother International
Brother Authorized Partner Program
Caty DiMaggio, VP, Commercial Sales
Bill Rhodes, Director, Channel Sales
Buffalo Americas is developing a system to recognize partner transactions outside distribution.
Buffalo Americas
Red Rewards
Calero aims to build on the foundation of the channel program created in 2022 and continue to invest in it. Its target for Fiscal Year 2023 is to have 50-plus percent of revenue coming from the channel program. Check Point is aiming to increase strategic solution sales including Cloud, Harmony, Infinity and Horizon 3. It also is looking to capture new logos in partner-led deals and increase partner satisfaction. Ciena will be educating partners on the different elements of the partner program. The goal is for partners to take full advantage of the program’s use cases, such as residential broadband and SD-WAN/SASE, to grow their business with Ciena. Cisco’s priorities are to evolve the partner program to align specializations to the value partners deliver, focus on customer life-cycle practices and as-a-service solutions, and simplify processes. Claroty is placing more focus on higher-level technology competency and services capability, recognizing partners in vertical areas that they specialize in. It also aims to increase the number of transacting partners. Cloudera is working to grow MDF, incentive, discount and rebate elements of the partner program. It also will continue to improve rules of engagement and strengthen deal registration protection policies.
Jason Wieser, Global VP, Channel Sales
Calero
Calero Partner Program
Check Point Software Technologies
Check Point Partner Growth Program
Nisha Holt, Head of Americas Channel Sales
The Ciena Partner Network Ecosystem Program
Ciena
Matt Cook, VP, Global Partners
The Cisco Partner Program
Oliver Tuszik, SVP, Global Partner, Routes To Market Sales
Cisco Systems
Claroty Focus Partner Program
C.J. Radford, Global VP, Channel, Alliances
Claroty
Cloudera Partner Network
Andy Moller, SVP, Global Alliances, Ecosystem
Cloudera
Cloudflare Channel Partner Program
Matthew Harrell, Global Head of Channels, Alliances
Cloudflare
Not provided
Code42 is 100 percent committed to the channel. It aims to maintain the strong alignment with channel partners that have high-growth practices in order to deliver benefits to customers.
Code42 Accelerate Partner Program
Mike Robbins, SVP, Global Sales, Customer Success
Code42
19
APRIL 2023
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