2023 PARTNER PROGRAM GUIDE
Company
Partner Program Channel Chief
2023 Partner Program Goals And Insight
LG Business Solutions USA
David Bacher, Head of U.S. Marketing
LG Business Solutions USA is aiming to foster more partner engagement through behavior-driving activities.
LG Pro Program
Lightbits Labs will launch a self-service partner portal with deal registration. It also will provide on-demand training and certification programs. Liquidware aims to increase the percentage of revenue that comes from partner deal registrations to 75 percent of all revenue. The company also plans to sign up 20 net-new partners this year. With its partner program being two years old, LiveVox is shifting its focus from partner recruitment to partner enablement and acceleration. It also will arm partners with easy-to-manage demand generation tools and campaigns. LogicMonitor’s main areas of focus are to create tighter alignment with its channel sales and selling team to go to market, leverage existing skills and expertise, and generate additional revenue streams for partners wherever possible. Lookout is investing in automation and making it easy for partners to do business with the company. It will launch a new partner portal that will provide partners with easy access to collateral, marketing campaigns and threat intelligence data. Loqate is building out a robust marketing tech stack that will optimize partner self-serve capabilities in marketing and operations. Lumen is focused on helping partners interact and do business with customers that are buying advanced solutions. It also is assisting partners in determining the best way to do business with the company’s embedded base. Malwarebytes will launch new sales and technical certifications, enhance its MDF program, and restructure partner tiers and benefits. It aims to help partners understand its products and the broader threat landscape. Megaport is focused on driving growth alongside partners to help them reach higher program tiers and receive additional benefits. It also is expanding education programs to offer deeper learning opportunities for partners. Menlo Security is looking to add multiple tiers to its partner program to promote teaming and additional discounts to partners globally. In addition, it is adding managed service accreditation to continue to build the MSSP program. M-Files’ goals include creating an expanded tiered approach to partner management, increasing investment in infrastructure and operational support, and enhancing education and networking opportunities. Micro Focus is working on a number of initiatives and program enhancements throughout 2023 in preparation for a Fiscal Year 2024 program launch.
Charla Bunton-Johnson, VP, Global Alliances, Channels
Lightbits Labs
GoPurple
Liquidware Channel Program
Anthony Keller, Director, U.S. Channels
Liquidware
Erik Fowler, CRO, Interim Channel Chief
LiveVox
ACTivate
LogicMonitor Partner Network
Michael Tarbet, Global VP, MSP, Channel
LogicMonitor
Lookout Partner Program
Eva-Maria Elya, Sr. Director, Worldwide Channel Sales
Lookout
Loqate, a GBG Solution
Loqate Global Partner Program
Justin Duling, SVP, Commercial Director
Lumen Technologies
Lumen Channel Partner Program
Dave Young, SVP, Midmarkets, Indirect Channel
Malwarebytes Partner Program
Brian Thomas, VP, Worldwide MSP, Channel Programs
Malwarebytes
Megaport PartnerVantage
Megaport (USA)
Jeff Tworek, CRO
Todd Wilson, VP, Global Channels
Menlo Security
Boost
The M-Files Partner Program
M-Files
Bob Pritchard, CRO
Jon Kozimor, Worldwide Leader, ADM-North America Channels
Micro Focus, now part of OpenText
Micro Focus Partner Program
The goals Mimecast are setting in its program for 2023 will include further increasing alignment and funding with partners.
Mimecast Global Partner Program
John Noha, Director, Strategic Alliance
Mimecast
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APRIL 2023
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