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Broadcom: Unlocking Value And Success For Partners
Q. What have you learned from working with partners? A. In the years that I have led Broadcom, I have found two things to be true: First, success with your customers starts with success with your ecosystem partners. Second, driving ecosystem growth is key to maintaining the growth of your own business. This is why we bring innovation, investment and attention into making customer value a lasting reality through our pioneering partner programs. These programs help us drive two pivotal customer objectives: innovation in technology and innovation in business models. Q. What do partners bring to Broadcom’s customers? A. At Broadcom, we understand that the key to growth isn’t found in being all things to all people, but instead we believe our customer-first mindset, coupled with purposeful partnerships, is key to delivering untapped value for customers. Broadcom’s innovative and industry-first partnership models provide that purposeful plan for how our partners integrate into the overall value chain and empower each company to leverage their core competencies and do what they do best. Our highly capable partners help us provide solutions for customers ranging from the world’s largest public and private organizations to SMBs. Through Broadcom’s unique friction free Expert Advantage Partner Program, partners deliver high value services to customers of all sizes. Q. What new programs is Broadcom bringing to the partner ecosystem? A. At Broadcom, we empower partners to identify and pursue their own commercial strategies, so they can bring sales and services to end-user customers on their own terms. We introduce industry-first, go-to-market partner models with shared risk and significant rewards. Our Global Cyber Security Aggregator Program (CSAP) is proof. CSAP was launched to expand our market reach and deliver enhanced levels of service to a subset of commercial enterprises with unique needs. The program brings together Broadcom’s Symantec cybersecurity solutions and partners’ resources along with their in-country expertise to offer a best-in-class customer experience. Our customers may access hands-on technical help through our unique Broadcom Software Knights Program. We vet and provide certified partner individuals with ongoing technical training, product presale and sales intelligence so that they can handle any complex issue put in front of them. Q. What’s the shared goal for Broadcom and its current and future partners? A. Our message to our customers, current partners and future partners is this: our goal is to deliver superior outcomes for customers of all sizes, and our partners’ success is our success.
Hock Tan President and CEO
” ” Our message to our customers, current partners and future partners is this: Our goal is to deliver superior outcomes for customers of all sizes; and our partners’ success is our success. - Hock Tan, President and CEO
For more information about Broadcom’s innovations for partners, visit www.broadcom.com/hock-blog
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