s you know, February is Black History Month, which recognizes the countless men and women who helped change American cultural, social, scientific, and entrepreneurial landscapes. Black History Month
in Chicago, an inspired Woodson helped found the now-called Association for the Study of African American Life and History (ASALH) with the goal of bringing the achievements of black Americans to a national stage.
can be traced back to 1915 in Chicago. It was the 50th anniversary of emancipation in the state of Illinois and 52 years after President Abraham Lincoln’s Emancipation Proclamation.
The founding of the ASALH led to the creation of the now-called Journal of African American History. Woodson and his colleagues used this journal to publish those achievements along with the insights of other black Americans from around the country, challenging others to follow in his footsteps. And they did. In 1924, “Negro History Week” was founded by the Omega Psi Phi Fraternity. This eventually became known as
In 1915, thousands of African Americans journeyed to a cultural exhibition in Chicago. It was a three- week event showcasing the many achievements African Americans made since slavery had been outlawed only 50 years earlier. One of the attendees, Carter G. Woodson, was in awe of everyone in attendance — not to mention all the achievements that were being shared at the event. Following the exhibition
The History Behind BLACK HISTORY MONTH
“Negro Achievement Week.” It was part of greater outreach in many communities around the country to bring awareness to black achievement. But Woodson
Boosting customer retention by any amount can have a huge impact on your revenue. A study conducted by Bain & Company and reported by the Harvard Business Review found that even a 5% increase in retention can boost revenue by 25%–95%. In short, your ability to retain the right customers can make or break your business. Businesses are constantly searching for ways to achieve customer loyalty. After all, it’s far more cost-effective to keep the same customers coming back to you than it is to constantly go after new ones. Marketing to new customers can cost up to 25 times more than simply catering to your existing customer base. Loyal customers who love your business are an incredibly powerful asset. They can do a lot of your marketing for you through social media and other word-of-mouth channels, convincing others that your business exists and has value. But how do you get to that point? How do you develop a strong bond with your customers that is hard to break and will keep them coming back time and time again? It really starts with stellar customer service. Poor customer service is the No. 1 cause of customer loss. Upward of 71% of people say they cut ties with businesses over poor customer service. Customer service includes your employee-customer interactions, your response to problems, your response time , and your approachability on social media.
Look to businesses that have figured out how to do customer service right, like Apple, LEGO, and other beloved businesses in your community. Consider what you can incorporate into your own customer service experience or become a customer yourself and see just how far other businesses are willing to go for you. Another way you can win loyal customers is just by being present. One way to do that is by answering phone calls, emails, and online inquiries immediately . The more time you put between the initial customer contact and your response, the worse it looks for you. When people visit your business in person, be there to offer a hello, answer questions, and engage in casual conversation. When you’re there for your customers, your customers want to be there for you.
2 | AngelInvestorsNetwork.com
442.286.7905
Made with FlippingBook - Online Brochure Maker