THE SECRET TO STRESS-FREE CONTENT CREATION WRITE AN EFFECTIVE BLOG POST IN JUST 5 STEPS
3. FLESH OUT YOUR OUTLINE POINT BY POINT. To create the body of your article, simply turn each of your main points into a paragraph. As you do this, remember that you’re not writing for a law school textbook! Aim for generic, practical advice and basic tips. That way you’ll avoid confusing your readers and keep your content evergreen. 4. ADD AN INTRODUCTION AND CONCLUSION. That’s right, this is just like what you learned in school. In your introduction, make sure you include something interesting or important to hook the reader, and don’t forget to plug your firm in the conclusion.
Writing blog posts can be daunting, which is why so many lawyers hire third-party vendors like us to do it for them. That said, we’re ready to let you in on a little secret: Writing blog posts really isn’t that difficult. Seriously! You’re more than welcome to hire us to create your content, but if you want to try it yourself, here’s our foolproof formula:
about and what you do. If you can add a little sparkle, too, even better.
There you go — that’s our secret recipe! Now, go out and win those referrals .
1. CHOOSE A TOPIC.
First thing’s first: Decide what to write about. If you’re struggling, think about the questions your clients ask you on a regular basis or the challenges they face, and list out the answers/solutions. You now have a list of topics! Pick one and move on to step 2.
2. CREATE A SHORT OUTLINE.
5. TITLE THAT BEAUTY!
To map out your blog post, choose 2–4 main points you’d like to make about the topic you picked and write them down. If you’re unsure, imagine you’re having a conversation with a client about the topic at hand. What are the most important things you’d want them to know?
In today’s world, there’s a lot of pressure to come up with creative, witty titles, but in our experience, the best titles for law firm content are straightforward and to the point. You want a reader to glance at your title and know immediately both what the article is
SUCCESS STORY
Last month, we introduced you to Brett Trembly, a business attorney in Miami, Florida. We told you how Brett got started on his legal journey and how things have improved for Brett since working with us. But first, a quick story:
A few years ago, Brett was on an airplane flying back to Miami. By then, he had a solid referral marketing system in place, but Brett was still taking every opportunity he could to network. He was seated beside another man who, after a brief conversation, he found out was a small- business owner in Miami. Brett told the man that he was an attorney who helped business owners like him and got his contact information. After the plane landed, the two went their separate ways. End of story, right? Wrong. Brett put the man’s contact information into his marketing system and started sending him a monthly e-newsletter. Three years later, that man reached out asking for help. He had been receiving Brett’s newsletter and the time had finally come when he needed some legal guidance. Had Brett never asked for the man’s
contact information on that plane ride, he never would have received his business. How much business are you missing out on because you aren’t getting people’s information each chance you get?
Because of Brett’s hard work and the partnership he’s created with Spotlight
Branding, Brett has increased his revenue by 50% each year. His case value has quadrupled in the past three years, and his cost of acquisition has decreased by 50% over the last two years. Lastly, he’s gone from being a true solo operation to having eight associate attorneys and nine support staff members at his firm. We are extremely proud of Brett and the job he’s done to grow his firm. He is a shining example of what we want to help achieve for all our clients!
WANT MORE REFERRALS AND BETTER CLIENTS? Visit SpotlightBranding.com/NL to schedule a call!
More Referrals. Better Clients. Higher ROI.
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