DON’T BE AFRAID TO WALK AWAY FROM SEO THE WORLD WON’T END IF YOU LEAVE THE GOOGLE GAME
If you’ve looked into other marketing companies, then you’ve probably come across at least a dozen pitches, offers, and packages that either focus on SEO or have it as a line item. Everyone promises that they’ll “do SEO” for you, and the absolute ubiquity of the offers can make it seem necessary. But what does “doing SEO” even mean, and is it really a make-or-break thing for your firm? Honestly, there’s no clear-cut definition of what “doing SEO” means. Those companies could be offering to add a few keywords to your blog posts that might trip Google’s algorithms, or they could be preparing to gear up for a full- on backlinking campaign — and there’s a huge difference between those two options. In our experience, only the latter version of SEO is worth doing at all, but you don’t have to do either version to run a successful law firm. That’s the truth most marketers won’t tell you: The world won’t end if you just … let SEO go.
SEO effort, the boost you get will likely only take you from Pg. 10 of the search results to Pg. 5 — which is really no difference at all. (Keep in mind that regardless of whether you make any SEO effort, as long as you have a website, people actually looking for your firm will find you on Google just fine.) In our experience, you’re better off letting go of SEO completely than playing the game halfway. That’s because while basic SEO does have some benefits, it doesn’t actually produce ROI. With that in mind, we recommend to our clients that unless they’re prepared to go all-in, they’re better off reallocating the money and time they’re spending on SEO to other things. We also don’t talk about SEO, or label anything we do as SEO, because 99.9% of the time, it’s a losing proposition. We create content to engage and impress people, not algorithms — and it works. If you’ve been too afraid to walk away from SEO, take this article as a sign: Let it go! To learn more about our SEO- free services, visit SpotlightBranding.com/NL.
Yes, catering to SEO will raise your Google rankings. However, unless you’re engaged in an aggressive, all-out
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If you’re looking for more great resources to drive your business forward, take a look at this episode from our industry-leading podcast – The Law Firm Marketing Minute. “GIVING AWAY THE SECRETS PART 1: HOW TO BUILD YOUR WEBSITE THE RIGHT WAY” – LFMM 300 We recently celebrated the release of our 200th episode! As our gift to our listeners, we’re giving away our secrets, starting with how to build your law firm website the right way. If you want More Referrals, Better Clients, and Higher ROI on all your marketing, call us today at 800-406-7229 to schedule a consultation!
Why pay over $100 for a license to use Microsoft Word when there’s a free word processor out there that has just as much functionality, if not more, and is easier to use? That’s Google Docs. Google has taken everything you’ve come to rely on with Word (and Pages, if you’re a Mac user) and put it into an easy-to-use application. Google Docs has a similar look and feel to Microsoft Word and even allows you to save your documents in a Word, Pages, or PDF format if you need to send something on a specific platform. However, Google’s sharing settings allow total collaboration, so all people need is a Google email address and they can view and edit documents you send them. If you’re a client of ours, you know that we use Google Docs to send your monthly content. We also use them to write website copy and for other internal reports. It’s an easy-to-use tool that can streamline your own internal processes!
Listen to this episode and find even more at LawFirmMarketingMinute.com and subscribe on Apple Podcasts or Spotify.
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