Spotlight Branding - May 2020

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(800)-406-7229 SpotlightBranding.com

THIS ISSUE INSIDE

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The Key to Boosting Your Referrals

2

Write an Effective Blog Post in Just 5 Steps

2

Brett’s Success Story

3

Learn to Let Go of SEO

3

A Free (and Great!) Word Processor

4

How Your Vibes Affect Your Business

ARE YOU VIBING WITH YOUR BUSINESS? BOOST YOUR COMPANY’S CULTURE WITH ‘FIVE FREQUENCIES’

If you dive deep into the tactics of successful businesses and startups, a common thread among them is that culture reigns supreme. More and more value is placed on fostering an uplifting atmosphere for employees, which allows them to generate better business. The general consensus says great culture is built over time and can take many tries in an attempt to get it “just right.” But one book suggests that you might not need to look very far to pinpoint the biggest influence behind company culture. In “Five Frequencies: Leadership Signals That Turn Culture Into Competitive Advantage,” a team of four authors compile their years of extensive experience working with companies to execute cohesive strategies for building effective culture. Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis have

witnessed company cultures of every type be successful and fail. They concluded that culture doesn’t cultivate from the many but, rather, is affected by the few. In this case, the few are the leaders of the business. The authors assert that leaders are, at every moment, transmitting signals to their team, whether intentionally or not. Teams take cues from those who lead them, so if leaders aren’t dialed into the frequencies they’re giving off, they could be transmitting troublesome signals. Instead, leaders should always be dialed into their “vibes” and be particularly aware of five specific frequencies:

4. 5.

The way they show up informally

How they compose formal communications

“Five Frequencies” illustrates how correctly tuning into these frequencies can give leaders the tools they need to make bad culture good and good culture great. Full of tried-and-true examples from real companies around the globe, this guide proves that culture is not something tangible you can hold, nor is it a procedural element you can simply implement. It’s something people feel, and it’s built and explained by the behaviors that surround it. This means it can be difficult to manage, measure, and, most importantly, change. But if leaders take the time to look at themselves and the actions they exemplify, they’ll have a solid foundation to start.

1. 2. 3.

Their decisions and actions

What they choose to reward and recognize

What they do and do not tolerate

More Referrals. Better Clients. Higher ROI.

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