BOOK REVIEW: ‘SHOE DOG’ Gives Insight Into Nike’s Success
“We wanted Nike to be the world’s best sports and fitness company. Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” –Phil Knight When an entrepreneur or company becomes massively successful, it’s easy to construct a narrative that makes that success seem like destiny. They look back on the past with rose-
saw its brilliance from the get-go, but that’s not what happened. When an art student came up with the design — for the meager price of $35 — Knight’s response was, “It’ll have to do.” That’s not to say that Knight isn’t a visionary in many ways. In the early days of Nike, Knight hustled to an extreme degree. Even when he was selling track shoes out of his trunk, his belief never wavered. Signing Michael Jordan in 1984 revolutionized not just the athletic shoe industry, but celebrity sponsorship in general.
He surrounded himself with smart, capable people, expanded sensibly, and never lost sight of his vision. If you want a book that gives you simple, cliché takeaways about how to become massively successful, “Shoe Dog” is not the book for you. If, instead, you crave what Bill Gates calls an “honest reminder of what the path to business success really looks like,” then you should check it out. With a personal perspective, suspense, and more than a few wild anecdotes, “Shoe Dog” soars in a way few business books manage to. But, then again, that’s what Knight’s shoes have always promised to help athletes do.
colored glasses, interpreting every decision as a stepping stone on their way to eventual victory. Of course, real success stories are never this linear. Honest accounts of what it takes to dominate an industry are hard to come by, which makes Nike CEO Phil Knight’s “Shoe Dog” a refreshing change of pace from the standard business memoir. If there’s one word that best describes “Shoe Dog,” it’s “candid.” Knight gives equal space to his successes, failings, and insecurities. He also isn’t afraid to admit when luck was the deciding factor. Take the story of famous Nike swoosh, for example. These days, it’s universally regarded as one of the greatest logos ever conceived. Knight could easily claim that he
HAVE A LAUGH!
Orange-Balsamic LAMB CHOPS
• 1 teaspoon kosher salt • ½ teaspoon freshly ground black pepper • Cooking spray • 3 tablespoons balsamic vinegar
• 4 teaspoons olive oil, divided • 2 teaspoons grated orange rind • 1 tablespoon fresh orange juice • 8 (4-ounce) lamb rib chops, trimmed
1. Combine 1 tablespoon olive oil, rind, and juice in a large zip-top plastic bag. Add lamb to bag; turn to coat well. Let stand at room temperature for 10 minutes. Remove lamb from bag and add salt and pepper. 2. Heat a large grill pan over medium-high heat. Coat pan with cooking spray. Add lamb and cook 2 minutes each side. 3. Place vinegar in a small skillet over medium-high heat; bring to a boil. Cook 3 minutes or until vinegar is syrupy. Drizzle vinegar and remaining teaspoon oil over lamb.
504-894-9653 • 3
A Boutique New Orleans Law Firm Resolving Your Legal Matters
Made with FlippingBook - professional solution for displaying marketing and sales documents online