After a 2020 hiatus stemming from the COVID pandemic, NCAA March Madness returned and so did Crest’s parallel Charity Madness customer competition. If you’re unfamiliar, Crest randomly assigns 64 customer teams to a bracket slot and then on Selection Sunday it’s re - vealed which team they get to root for. For each final four team, Crest Foods makes a mon - etary donation to the customer’s charity of choice in their honor. A wild card winner is also Charity Madness 2021 by Kristina McWethy
drawn from the remaining teams for a surprise donation. • First Place: $1,500 • Second Place: $1,000 • Third, Fourth and Wild Card: $500 each Here are the 2021 winners! Copper Horse Crusade copperhorsecrusade.com St. Jude Children’s Research Hospital stjude.org Second Harvest Heartland 2harvest.org Wigs 4 Kids of Michigan wigs4kids.org Vancouver Foundation - Community Impact Fund vancouverfoundation.ca
In addition to a chance at the big prize, each member of a customer team received a $10 gift code to Do- norsChoose.org to help fund a meaningful public school project. Team members used their gift codes to fund a wide variety of requests, including technology materials, decodable books for a diverse first grade classroom and supplies for a campus garden for education, responsibility and skill development. Thank you to our customers for helping us donate a total of $6,750 this year to the charities and public school proj ects that mean the most to YOU!
20 Crest Ink April, May & June 2021
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