For the last five years, GetUWired has been integral to our marketing strategy — in fact, our partnership with the Georgia-based internet marketing experts predates our company, extending back to when founder Michael King worked for King LASIK. “Both of our collective approaches are hyper-transparent and very focused on the client,” Michael says. “They’re our closest implementation partner, and we’ve gotten great results with them.” Dobbin Buck, a co-owner of GetUWired, helped develop the LASIK Marketing System, a strategy designed specifically for us. He describes it as a “turnkey method” for LASIK practices, crafted to drive traffic and convert prospective patients. It’s all-inclusive, featuring landing pages, pricing guides, online appointment booking, and education for patients. One of the keys to GetUWired’s success is marketing automation, which uses smart tools like Infusionsoft to tailor the online experience for each customer. “Let’s just say someone has a fear of LASIK or curiosity around pricing. We can understand by the way they’re interacting with our content what’s most important to them; then we can send them content and language more oriented toward their particular interest,” Dobbin explains. “We focus in on the key point that’s going to educate them and drive them toward becoming a LASIK client.” That dedication and attention to detail is part of what makes GetUWired so effective. “I have dedicated team members who only work on the LASIK Marketing System,” Dobbin says. “All day, every day, they’re either working with LASIK customers or in direct communication with Michael.” Dobbin also understands the role of the guide that his team helps LASIK Marketing Agency play (see Page 1) and drew a parallel between that and his experience on the water as an avid fly fisherman. “Companies providing LASIK surgeries are experts at helping people get better vision, not necessarily at marketing or marketing automation,” he says. “As guides, we can get them set up with the tools they need, make the process easy, and show them the benefits of and reasons behind what we do. At the end of the day, it’s similar to fishing. LASIK providers just want to catch a really big trout.” We just help our clients hook new patients instead of flopping fish. 3 206-437-0529 PARTNER SPOTLIGHT: GetUWired Meet the Creators of the LASIK Marketing System
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