Prodir Novelties 2022

Into the

Novelties 2022

great open!

wide

Into the great wide open!

Novelties 2022

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Into the great wide open!

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Back outside at long last! Feel the vastness, wind and heat, ideally all at once, forget your routines, discover Paris armedwith a map of London, eat cake with mustard and cream, or simply watch the sea, run barefoot through dew- soaked meadows, turn down unfa- miliar roads, take in hitchhikers, spendmore time listening to others, discover new things, in your mind, on your feet, on your bike, in your car, on your vespa or your surf- board, in aeroplanes or spaceships, it doesn’t matter whether you’re experiencing it live, dreaming it up or living it out in your mind for now: back outside at long last. Welcome to 2022.

Into the great wide open!

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Into the great wide open!

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Into the great wide open!

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Start your journey somewhere familiar. And then surrender yourself to surprises.

The new DS5 Metal Clip

It’s familiar, yet seems somehow inspiringly different. Its clip, made with great attention to detail from a single piece, floats above the iconic form of the DS5 with elegant ease. The clip is a miniature masterpiece that will showcase any logo with maximum value. You can choose from amongst four stylish satin matt finishes: graphite, gold, black and silver. This is the newDS5Metal Clip. Get going, to get back where you belong.

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Into the great wide open!

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Can you hear it – the roaring of the sea?

The newDS5 Shell Metal Clip

In its Shell design, we’ve deliberately left the casing of the DS5Metal Clip with an entirely natural look. 30%of it is made from limestone from recycled seashells, such as the shells of French gourmet oysters. The remaining 70% come from plastic, half of which has been recycled or regenerated. And the elegant metal clip hovers above the casing as stylishly as a surfboard riding the perfect wave.

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Shell

Into the great wide open!

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Into the great wide open!

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Into the great wide open!

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Sometimes you need to think in circles to understand the future.

The new DS8 True Biotic

The biopolymers (PHA) that we use for the casings on our True Biotic models have been around for almost as long as Planet Earth itself. Micro-organisms have been produc- ing them for millions of years and breaking them down again for just as long without leaving anything behind – in natural environments such as fresh water, seawater and the soil. So nothing is lost, and everything is returned to the cycle of nature. Certified by TÜV Austria. Now also available for the DS8.

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Into the great wide open!

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There’s more beyond the horizon.

The new Cloud Pens

Time and space are relative concepts. Not just for Einstein but for you too, when you communicate using a Cloud Pen – because your message is unrestricted by bounda- ries, and the length of time it’s available for is potentially endless. You’re able to change every word, every link, every video whenever you like, tweak every call to action and measure its impact. Cloud Pens are a bespoke service for digital marketing with a landing page, dashboard, retargeting feature and more. And, for everything that’ll make your analogue heart beat a bit faster, there are some great writing instruments that’ll take what you’re promising in the virtual world and put it in a sensory nutshell in haptic and visual form.

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Haptic goes digital

Into the great wide open!

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Into the great wide open!

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Just jump in! Life is too beautiful for us to get used to the idea that, contrary to everything we used to find plausible, the world could actually meld into a ten-square- foot home office interspersed with Zoommeetings, laundry and vacuuming, with Instagram and a box-set binge in the evening. Let’s get out at last, give our brains a good airing and shake off the rust.

Into the great wide open!

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If you’re on the right track, don’t let anything stop you.

New: Recycled is now standard

From 1 January 2022, we’ll no longer be selling Regen- eration Pens. And this is a good thing. That’s because, instead, all our coloured writing instruments made from ABS will be produced from 50% recycled plastic, regard- less of the model. And writing instruments with black or white casings will be made from 100% recyclate – again, that goes for all models. This recycled material comes from local European sources or is regenerated from our own production waste. This means that all our writing instruments made from ABS now bear the triangular recycling logo.

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Into the great wide open!

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Optimism boosts your immune system.

Fresh Lilac, our mood of the year.

No colour is ever simply bright, particularly not Fresh Lilac. It’s an upbeat invitation to be calmer, conveys a sense of well-being and optimism, is full of vitality and passion and is bursting at the seams with power and creativity. You can literally feel the desire to transcend borders. Fresh Lilac is our colour for a wide-open 2022, available as a special colour for all models from upwards of 5,000 units.

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Into the great wide open!

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Personality pens. Swiss made.

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