FullPotentialPT.JulyNewsletter

Open Letter

OPEN LETTER TO PATIENTS FROM VINCE HANNEKEN, PT

Our attention on you, the patient, is our top priority from the beginning with the start of care to the time you conclude your PT. The value we put on the relationship that is built over the course of several weeks is one of our most important goals. Whether a patient realizes it or not, having a resource that can help them overcome a painful condition and, in the process, learn how to avoid it in the future is a key asset as the years add up. Full Potential is here for you no matter what decade you are living in. When you start with us, we would hope we have started a relationship to help

things can go wrong like in this issue with trigger points. As well, we offer free screens to help you know what direction to go with a physical problem that is affecting the quality of your life. And, last but not least you can just call us and ask to speak to a PT. Or, speak to the therapist you have worked with in the past, they will get back to you if not available to advise and clarify. This is what I mean by having a resource that is geared to providing the best type of help – the help that gives you more personal control and understanding. Free screens are great opportunities

I would have to assume there are many people out there who are in similar situations. They could use some advice and some help. Do you know of any people in that situation? Maybe consider advising them on the free screen idea. Getting unstuck makes the future feel so much better, the first step is the free screen as many people who have taken advantage of that opportunity have learned. A patient once taught me a key piece of information about having a business. He called them “The Three E’s – Efficiency, Effectiveness, and Economy.” The first is all about making a difference in someone’s life, so being effective; doing it in a timely way, so being efficient. And lastly, that the costs were in line with the value they received, which is being economical. The cost of a service is an interesting element in the customer/business relationship, If the value you received is prorated over the life of the benefit then costs/unit of time will drop. If you apply what you learn in PT and do your program to keep what you gained, costs incurred over a four-week period could be depreciated over potentially years. This is real value and a true measure of the three E’s; the other word for this is relationship, building it one “E” at a time. So, thank you for helping put us on the map with the “Best of the Best” award. Believe me, our appreciation of you is parallel with yours of us.

A Big Thank-You Just prior to the Covid breakout we had a really amazing event occur. Each year we enter the “Best of the Best” contest in Holland. This is where the public votes for their favorite provider of a service. In the physical therapy world, we were voted the best for 2019. There are a number of excellent PT practices in Holland, so to win this award was really meaningful. The real irony here though is, this was the fourth year in a row we have won that award! Look at the Best of the Best stickers on our newsletter for confirmation. There are many places in a business where something does not measure up or can go wrong. Scheduling, billing, being on time, being friendly and welcoming, and that is all ancillary to the most important reason why someone comes to PT, to get the patient feeling better and back to living life. So, to win this four years in a row says so much about our support staff, our PTs and PTAs. There has to be consistency in the service industry to meet people’s expectat ions and wi thin that consistency has to be quality and effectiveness to come out on top. The experience starts over every time a patient walks in the door and Diane, Meg, or Amanda greets them with a smile and usually by name (although its tough with masks).

“Getting voted the best four years in a row says something about our ability to deliver “The Three E’s.” We value building relationships with our patients and we feel, especially in the complexities of life today where solutions to physical problems require a wide-angle lens, we are a key player in sustaining a person’s quality of life as the decades add up.”

you solve your body’s problems conservatively, without unnecessary drugs, injections or surgery. Yes, life happens and we need those inputs at times, but ultimately what most people want with their body is personal control over it. That each day is not a new ache or pain that seems to have no reason for starting and no reason to leave. Control comes in many forms for body problems, our form is to help you become more self-reliant in the orthopedic care of your body. We have all heard that statement, “Knowledge is Power,” but if in that word power is understanding it is a step for better self-management of our bodies. This is why we send out newsletters, so you can continue to learn about your body and how

to learn about your options in how to solve a problem. I have done hundreds of them and what is interesting is noting how people are stuck in a painful or limiting condition and have become resigned to it. They may have had surgery and it helped but there is ongoing pain. This not uncommon, the surgery did not address all the reasons why a patient was in pain, not unusual. A good example from a screen I did recently was a patient who had a lumbar fusion two years ago but continued to have lower back pain. She said, “I just push through the pain and continue to do my life.” I admire her determinism, but she is suffering unnecessarily. There were some simple solutions for her that had not been explored.

To “The 3 E’s” Vince Hanneken, PT Owner

1. Use the camera app on your phone to scan the QR code on the right. 2. This will take you directly to our Google Reviews page. 3. Let us know how we did and tell us your story! We Make It Easy To Leave A Review!

www.fullpotentialpt.com

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