Y our first experience as an entrepreneur was a challenging one. What did you take away from this first chapter and how did you manage to make a name for yourself in the ultra-competitive haircare market? One of the biggest lessons I’ve learned is that you can’t do everything on your own. For my first business, the manufacturing process was very fragmented. Finding suppliers capable of offering “turnkey” solutions simplified the process and reduced the risk of errors. In a saturated beauty industry, we made ourselves stand out with brighter and more unique packaging, and by creating products that were easy to understand, for both hairdressers and consumers. We brought something that was highly multifunctional to the market.
It's A 10 Haircare does ten things in a single bottle. Taking on the biggest global brands wasn’t easy; our advantage was going where they don’t go and staying extremely agile. As someone who works a lot, how do you manage your rest and what does your ideal bedroom look like? I think sleep is a vitally important resource for us, especially taking into account the fact that we work very long hours. Our bed is our sanctuary. It’s the time when we decompress, relax and try to find as much physical comfort as possible. The Elite bed really did change our lives. We are also in the process of building our dream bedroom and we will invite you to visit as soon as it is finished this autumn. It has glass walls on all sides and an incredible view of a Japanese garden
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ELITENESS 2026 | Interview
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