overlooking sea canals. The bed is the centre point of the room, facing a 100-inch retractable projection screen for watching films at night. The bed will also be adjustable to ease my husband’s chronic back pain. For us, an Elite bed has been a game-changer. Tell us about your first encounter with Elite and what it has changed for you. We discovered Elite beds for the first time on a trip to France, at the Hôtel Bvlgari. After our first night there, my husband turned to me and said: “Carolyn, for the first time in years, I woke up without any pain in my back.” Right then, I knew I had to find a way to get that bed. Living with someone who suffers from chronic pain can be heartbreaking. When I saw him jump out of the bed that morning like he used to, I ran straight to reception to ask how to get the same mattress. They were kind enough to look into it and to send me Elite’s details. The customer service was ten out of ten; they assured me that they would find exactly the same mattress as the one in room 401. We travel around the world a lot with our friends and, from hotel to hotel, discussion about mattresses and sleep quality is a recurring theme, which sometimes means we end up comparing what we each have at home.
I think that Elite is one of the best kept secrets. – Carolyn Aronson, Stylist, Founder & CEO of It’s a 10 Haircare
ELITENESS 2026 | Interview
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