internet. I’m telling you the truth about what really works and what doesn’t. I don’t have a get-rich-quick scheme for you. I learned long ago the tortoise always wins the race, and the well-constructed brick house the little piggy took longer to build was the only one still standing in the end. You can survive this and even thrive over the next few weeks, months, and years, but not if you don’t do the work. Not if you won’t do the basics like build relationships, maximize the number of prospects who become clients, and have a system and process to upsell your happy customers. Not if you won’t deliver on what you promise and provide good customer service. If you won’t do those things, then it is unlikely your business will be around much longer. I’m never a big fan of ending one of these articles on a downer note, but in this case, I’ll make an exception, as it is that important for you to work on your business foundation right now before it’s too late.
the insert, you’ll discover that now, instead of $1,149 per month as a starting price to get a custom print and digital newsletter, we’ve lowered the price to $799! In addition, I’ve personally been working with my team to make massive changes to the content so we can take our product to the next level and, as luck would have it, we started implementing those changes in April. If you want our help building out the foundational marketing systems in your business, including a print and digital newsletter to help you build those relationships, upsell, and turn more prospects into paying customers, then now is the best time ever. Schedule a call with my team, and they will be happy to answer any questions you have. If you want to start building out your company’s custom strategy for thriving in this new economy, then you can call 208.297.5700, go to NewsletterPro. com/schedule, or text “APPOINTMENT” to 208.269.9111 to schedule. P.P.S. Exclusively for our clients, we are offering a complimentary copy of my “Stop Losing Customers” book. Just text "GIFT" to 208.269-9111.
Before all this, we were seeing a trend of more one-stop shopping preferred by consumers, and I think that trend will continue and intensify for the right businesses, as people are going to be less trusting overall. Once you gain their trust, they will simply want to do more with you because they already trust you. When the average person is scared, they don’t want to take a risk — and working with a new company is a risk. If you can build those relationships and offer more products and services to the same customer base, then you’ll see a huge increase in sales, customer lifetime value, and your customer retention rate. As I write this, I realize some of you reading this won’t listen, won’t adjust, and won’t be in business in the coming weeks, months, or years. I understand you have many choices about who to listen to, but the difference I want to point out is that I’m giving you the same foundational advice that you know deep down is what you should be doing and is how you should be running a business. I’m not pitching you the shiny object that is going to “quadruple sales overnight with no work required and no money down,” like so many snake-oil salespeople are selling on the
–Shaun
P.S. Make sure you look at the free-standing insert we have in this month’s newsletter. On
Have You Heard the Good News?
Y DECISION A SLAM-DUNK me Decision Making'
like coaches. They have to manage people and navigate the challenges thrown at them. They can find themselves up against stiff competition, which means they may need to make quick, decisive calls in order to achieve success. So how do you do that? Meltzer answers that question and gives readers tools and insight they can use to build their confidence and improve their decision-making skills. Meltzer also brings in lessons learned from a number of sports greats, such as Muhammad Ali, Michael Jordan, and Kobe Bryant to get his points across. There is no shortage of examples. He weaves all this together and leaves readers with a better sense of how they can be more effective decision-makers and leaders within their own business.
sports and entertainment. He knows about having to make tough calls. Now, he wants to help other entrepreneurs navigate making those tough calls and more. The best decisions are made with confidence, as Meltzer asserts in "Game-Time Decision Making," but there is a lot more to it than that. You need to build cohesive teams within your organization — people who support your decision-making and can be a sounding board for discussion. You need to change your mindset — the most confident decision-makers tend to have a positive outlook. In other words, if your thinking is clouded by negative thoughts, it will be challenging to move forward.
James 5:13 — “Is anyone among you in trouble? Let them pray. Is anyone happy? Let them sing songs of praise.” Philippians 4:6 — “Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God.” John 16:22 — “ So with you: Now is your time of grief, but I will see you again and you will rejoice, and no one will take away your joy.”
Being a sports guy, Meltzer leans heavily into the sports analogy — business owners are
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