3 ACTIONS TO TAKE NOW
To Survive And Thrive During And After The Pandemic
distraction from all the Facebook isolation updates. This will help you connect with them — which ties in perfectly to the second action. 2. Build Relationships. Right now, we are going through a shared experience that everyone can relate to. Build relationships on that foundation. Your customers will connect with your newsletter stories about how you and your family have found a renewed love of board games. They’ll relate to your struggle to exercise during quarantine. Get a little vulnerable if it feels right for you. People want to know you’re human, and even more, they want to know you care and that you get it. When someone goes through a major change like having a baby or going through a divorce, their lives are in a massive state of flux. Everything is up for renewal. Right now, our entire world is in a massive state of change. As a result, customers are open to opportunities. You’d better be reaching out to remind them you still exist. Referral partners are crucial right now. They should be on your mailing list. How can you help one another out during this time? If you’re a dentist looking to expand the cosmetic side of your business, partner with a medical spa. Send out postcards and goody bags to their customers. Trade or purchase leads from referral partners. You have to get personal so people feel like they have a connection with you. Be able to pass the “I’d like to grab a beer with that person,” test. People vote for president based on who they’d like to get a beer with. People also make purchasing decisions with that mentality. People want to do business firstly with people and secondly with people they like, know, and trust. 3. Follow Up With Prospects. Maybe you could get away with this over the last few years, but you can no longer afford to take your prospects for granted. No sales rep should be ending a call without a follow-up plan in place. This will require that you get prospects’ full contact information. Use customer
relationship management software to capture this and follow up with prospects by email, text message, phone call, and direct mail. If a prospect connects with you and isn’t ready to buy, don’t just let them drop off. Reengage them and give them something fresh. Send engaging postcards and get them on your weekly good news email list. Show them what your company is about. Make sure you’re including all prospects in this communication or else you’re missing out on thousands of dollars in revenue. The reality is that even when the economy reopens, customers will rethink so much of what they do. Some of it will be because their income has changed. Some of it will be due to this shared experience we are all going through. What has gotten you here is not going to save you or get you to the next level. If you continue to operate in the same manner, in the same flippant way toward customers and prospects, it’s not going to work. You’re about to see a huge economic shift. We need to prep ourselves today, right now, for this change. The way to do that is by cultivating personal connections with people. Communicate and build relationships to ensure your business not only survives this but also thrives afterward. If you’re not sure where to start, reach out to us. Go to TheNewsletterPro.com/schedule to set up your complimentary consultation.We’ll help you get your communication to customers dialed in so you can survive the pandemic — and thrive after. Scan the QR code to schedule a call with a pro!
Legend goes that after one of his Super Bowl wins, when asked if he’d be taking the next day off, Emmitt Smith said, “Nope. I’ll be getting up at 5 a.m. to go to the gym.” If you’re going to survive and thrive through this pandemic, you have to adopt Smith’s attitude. Now is not the time to sit back, binge-watch episodes of “Tiger King,” and wait for the economy to return to normal. Here’s the thing — it’s not going to return to normal. It’s going to be a new economy, and if you want to survive in it, you need to lay the groundwork now.
Now is the time to build a foundation that can get you through this and help you thrive afterward.
Here are three actions you need to take now to build a foundation that can weather any storm.
1. Communicate, Communicate, Communicate.
You need to be in communication with your customers, prospects, and referral partners to let them know that you’re open. Even if you’re closed, you still need to communicate with customers. Update your website and social media so they know your availability. Back that up with direct mail pieces. Use multiple forms of media — print, digital, and phone calls — to stay in touch with people. Your newsletter is one piece of this puzzle. Use your print and digital newsletters to their full advantage. Make sure your lists are up to date and that you’ve gotten rid of incorrect addresses and out-of-date contact information. Send a postcard to check in with your customers between newsletters. Follow up with email. If you’re not sending out a weekly “good news” type of email piece, start now. People are craving entertainment. Customers will welcome
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