MARKETING HOW-TO
ARE YOU READY TO LEARN FROM YOUR SUCCESSES — AND FAILURES?
bring it to a close, you have hard data you can reference to answer these types of questions. Here’s another few things to keep in mind as you work through a SWOT analysis. Strengths and weaknesses represent internal factors — things you have more direct control over. These are various resources like money, equipment, products, services, space, and manpower. They are also your internal systems and processes. Opportunities and threats are external factors — the things you have little or no direct control over. This is anything from market trends to economic forces. There are also demographic changes as well as laws and regulations that impact your industry. Conducting a SWOT analysis gives you a solid foundation when setting your big picture marketing goals for the next year, so you never have to start from scratch. When you understand the four SWOT elements in the context of your current marketing initiatives, you can apply them to the future for even better results.
establish your next initiative. Now, here’s what each element of SWOT should include: What were the strengths? Where did you see the most response? Highest referral rate? Highest conversion? Pinpoint exactly where (and why) your marketing shined. What were the weaknesses? Where did you see the least response or no response at all? The least engagement? What problems did you note? Where was the disconnect? What about the opportunities? Is there a group/demographic you can be targeting? Is there a need your competitors aren’t fulfilling that you can? Always listen to customer feedback and use it to adapt. What are your greatest threats? Are your competitors doing something better than you? Are there economic factors that are influencing your sales or strength in the marketplace? Track as much as you can when you roll out a new marketing campaign so that when you
If the answer is yes (and it should be), then there is one tool that can make your life easier. It’s a tool you might have used in the past and is invaluable when making decisions about your next steps. It’s the SWOT analysis. It’s all about understanding your S trengths, W eaknesses, O pportunities, and T hreats. There is no right or wrong time to conduct a SWOT analysis; it’s just important that you do it. It’s something you want to do before you put any new initiatives in place — but you can use it to refocus initiatives you’ve already rolled out. If you’re going to make a decision that is going to impact your business, then it’s time for a SWOT analysis. What does a SWOT analysis look like? Let’s say you’re talking about your 2020 marketing initiative. Get your team together in front of a large whiteboard and divide it into four quadrants for each part of the SWOT: strengths, weaknesses, opportunities, and threats. Then go through each of these and be as thorough as possible. The more data you can compile, the better. It means more information as you pivot or
RESOURCE OF THE MONTH KEEP COMMUNICATION OPEN ON ALL SIDES
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moving forward, is Zoom Phone. While Zoom is known for its fantastic remote meeting capabilities and videoconferencing, its Zoom Phone option is also extremely beneficial for phone calls. This feature allows our team to easily transfer and forward calls received from our office line to our team members at home. If a client is unable to reach the team member they were calling for, then they can leave a voicemail with Zoom Phone’s voicemail feature. The client’s message can then be accessed by our team members no matter where they are. Additionally, Zoom Phone allows our team members to record their calls, which is useful for taking notes and recalling specific conversation details. Zoom has allowed our team to branch out in more ways than we ever thought possible, and it can do the same for you. If you find yourself looking for an easy solution for meeting remotely, making client calls, and ensuring smooth team communication, then Zoom Phone is the right choice. No matter where you are, whether you’re working remotely or in the office, this app will ease the minds of clients and team members alike.
The phrase “working from home” has never been more understood than it has in the past few months. Due to COVID-19, hundreds of workers have had to adjust from going into the office each morning to working straight from home. Despite the scramble of setting up at-home workspaces, ensuring everyone had the proper equipment to work from home, and securing company networks, new methods of connecting, communicating, and working boomed. The once useful app Zoom suddenly became a necessity for many businesses across the country. This was certainly true for us here at The Newsletter Pro. Even before Idaho issued a stay-at-home order, our team was using Zoom to hold meetings with clients and team members who were traveling. However, as we transitioned to working remotely, Zoom took on an even bigger role. From our marketing department to our writing team, everyone began depending on Zoom as a tool to talk to other team members and clients on a daily basis.
One of Zoom’s best features, which our team has taken advantage of and will continue to use
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