Responsible Tourism
TRENDING SUSTAINABLE DESTINATIONS 2026 (Y-o-y growth in interest)
Big Sky, Montana, US +92% Okinawa, Japan +71% Savoie, France +51%
Ucluelet, Canada +44% Cotswolds, UK +39%. Hobart, Australia +25
Destinations with strongest growth in interest that align with WTTC’s six actions for sustainable tourism management, according to Expedia data.
WTTC, Future Market Insights, European Travel Commission/Kairos Future, Expedia Big Sky, Montana
120 | ATM YEARBOOK 2026
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