RESPONSIBLE TRAVEL INTENTIONS
CUTTING CARBON 7.3% Travel & tourism’s share of global GHG emissions In 2025 8.3% Arrow-right 7.3% Global GHG emissions share Down from 2019 15% Reduction in emissions intensity Since 2019 16.6% Increase in low-carbon energy adoption 5.7% Drop in fossil fuel use Since 2019
Long-haul travellers to Europe 108 Travel green index in 2025 Up from 100 in 2024 18% Use mainly human-powered or electric mobility Up from 13% in 2024 35% Arrow-right 30% Rely mainly on fossil fuel-based transport Usage is falling year on year 106 Go off the beaten track index Up from 100 in 2024 105 Love local index Up from 100 in 2024 102
MARKET ON THE MOVE $2.3tn Projected value of the sustainable tourism market In 2026 $17.8tn Forecast value of the sustainable tourism market By 2036
22.6% Projected CAGR 2026–2036
Travel off-season index Up from 100 in 2024
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