Emirates is upping its vegan game, as well as sourcing fresh ingredients from its hydroponic vertical farm
including Copenhagen, Stockholm, Gothenburg, Helsinki and Berlin in exchange for collecting litter from waterways. Since launching in Denmark in 2017, 105,542 volunteers have taken part, removing more than 158 tonnes of waste from oceans, harbours and canals. The model combines visitor participation with measurable environmental results, turning tourists into active contributors to cleaner urban waterways. It's so successful that other destinations are already starting to roll out their own versions. Technology is increasingly central to destination management. Skift Research reports that one- third of travel companies already use Agentic AI, with 80% planning to scale before 2030. For destinations facing overtourism, such systems offer the ability to redirect visitors, smooth peak demand and better match budgets and preferences
Hub, launched in September, aims to address fragmentation in sustainability reporting. As CEO Julie Cheetham notes: “We’ve taken the first step with our Data Hub, but systems-wide change requires industry wide collaboration.” FACING THE FUTURE David Attenborough has called climate change “the biggest threat to security that modern humans have ever faced.” For travel and tourism, the next 15 years will determine how effectively ambition translates into measurable impact. By 2040, carbon accountability, data transparency and resource efficiency are likely to be embedded into mainstream operations rather than treated as specialist initiatives. The groundwork being laid today – through regulation, partnerships, fuel innovation, circular supply chains and destination management tools – will influence how resilient the sector is in a carbon-constrained world.
Decarbonisation Playbook guiding hotels in measuring and reducing emissions in line with the sector’s net-zero by 2050 ambition. Elsewhere, Zambia’s Green Safaris Conservation Foundation operates solar- powered safari vehicles and lodges that are 80% solar-powered, distributes fuel-efficient stoves saving over two tonnes of CO 2 annually per unit, and promotes bamboo as a long- term carbon sink. Europe’s GreenKayak initiative offers free kayak trips in cities
Data transparency is also advancing. Travalyst’s Data
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