ATM Yearbook 2026

Family travel remains a priority for regional travellers

2

MIDDLE EAST HOTEL GUEST TRENDS 2026

UAE & SAUDI TRAVEL APPETITE IN 2026

84 %

83 % KSA travellers plan the same or more holidays

2.1 months Average booking lead time: 2.5 months in UAE, 1.6 in KSA

7 Average planned trips: 3 domestic, 2 short haul, 2 long haul

UAE travellers plan the same or more holidays

KEY TAKEAWAY Marriott Bonvoy’s UAE and Saudi research points to strong holiday intent, frequent travel and relatively short booking windows in 2026.

82 | ATM YEARBOOK 2026

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