HOTEL TRENDS •
WHAT REGIONAL GUESTS VALUE 88 % Prioritise customer service
87 % Prioritise cleanliness
87 %
87 % Want family-friendly accommodation
Say on-site food options are important
41 % Would pay extra for guaranteed early check-in
30 % Would pay extra for room location preference
39 % Say hotel loyalty programmes influence choice
KEY TAKEAWAY For UAE and KSA travellers, service, cleanliness, family appeal and food are the biggest accommodation priorities, while paid extras and loyalty also influence hotel choice.
LUXURY IN SHORT BURSTS
SAUDI TRAVELLER SNAPSHOT 2026
EVER TRIED 83 % UAE travellers have tried “lux-scaping”
38 %
Will travel with family, including multi-generational trips
80 % KSA travellers have tried “lux-scaping”
Will stay in accommodation that is part of the experience
38 %
IN THE PAST YEAR
35 %
Will plan a hiking adventure
36 %
35 % Of KSA travellers tried “lux-scaping”
Will explore local supermarkets or grocery stores
34 %
Of UAE travellers tried “lux-scaping”
83% of travellers consider the environmental impact of their travel plans
What is “Lux-scaping”? “Lux-scaping” means adding a luxury hotel, spa or premium stay at the start or end of a trip, giving guests a shorter, more affordable taste of luxury.
AI & SUSTAINABILITY
72 % Of UAE and KSA travellers use AI To plan or research holidays
69 % Would trust AI to book accommodation
83 %
Look into the environmental impact of their travel plans
WHEN HOTELS ARE THE DESTINATION 76 % UAE travellers have picked a destination Based purely on accommodation
KEY TAKEAWAY AI has gone mainstream in regional trip planning, while sustainability is also a major consideration for UAE and Saudi travellers.
ATM YEARBOOK 2026 | 83
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