HYATT: SELECTIVE, HIGH-END AND DESTINATION-LED
Hyatt is smaller than the global giants, but its growth is concentrated in high-value segments. At Q1 2026, Hyatt had more than 1,500 hotels and all-inclusive properties worldwide and a record pipeline of around 151,000 rooms , up 9.4% year on year. President and CEO Mark Hoplamazian said the quarter reflected the strength of Hyatt’s “high- quality brands” and asset-light earnings base. In Europe, Africa and the Middle East, Hyatt has more than 200 properties and 45,000 rooms across more than 40 countries. Its Middle East portfolio has tripled over the past decade, and the group plans to add hotels in 13 new destinations across Europe, Africa and the Middle East by 2028. Saudi Arabia is the key regional focus. Hyatt expects to open Hyatt Place AlUla , Grand Hyatt The Red Sea and Miraval The Red Sea by the end of 2026. Hyatt Place AlUla will add 215 keys in one of the Kingdom’s most important cultural destinations. Ludwig Bouldoukian, Regional Vice President, Development, Middle East & Africa, Hyatt, said the project supports Hyatt’s expansion in “key leisure and business markets.” The brand selection is telling. Hyatt Place gives AlUla a select-service brand with global distribution, Grand Hyatt brings large-scale premium resort credentials to the Red Sea, and Miraval introduces an adults-only wellness-led luxury proposition. Collectively they demonstrate how Saudi Arabia’s hotel development is moving beyond straightforward room supply towards destination identity.
Wyndham Alanya
WYNDHAM
WYNDHAM: SAUDI WHITE SPACE AND TÜRKIYE SCALE
largest and most strategically important markets globally, with more than 130 hotels across more than 40 cities, making Wyndham the country’s leading international hotel group. With more than 52 million international visitors recorded in 2025, alongside strong domestic travel, Wyndham continued expanding across new cities, diversified brands and resort destinations. Growth spans urban, extended-stay and leisure segments, with recent openings including La Quinta by Wyndham Istanbul Kartal, Wyndham Alanya, TRYP by Wyndham Istanbul Beyoglu and Ramada by Wyndham Arnavutköy. Wyndham also debuted its first branded residences project, Ramada Residences by Wyndham Istanbul Haramidere, and the world’s first branded cave hotel, Signature Cave Cappadocia, Trademark Collection by Wyndham. The company signed 20 development contracts, signalling its continued growth in the country. Current portfolio, global Around 8,300 hotels, 869,300 rooms Pipeline, global 2,200+ hotels, 259,000+ rooms Current portfolio, EMEA 770+ properties, around 100,200 rooms, in 53 countries Pipeline, EMEA 150+ hotels, including 100 Super 8 hotels planned in Saudi over 10 years Key regional moves The first Saudi Super 8 is expected in 2026; target locations include Riyadh, Jeddah, Makkah, Madinah, Al Khobar and Dammam; more than 130 hotels across Türkiye; Ramada Residences by Wyndham Istanbul Haramidere; Signature Cave Cappadocia, Trademark Collection by Wyndham.
Wyndham Hotels & Resorts brings a different growth story to the region. While other groups are concentrating heavily on luxury, lifestyle and residences, Wyndham’s strength lies in economy, midscale, extended stay and conversion-friendly brands. Globally, Wyndham operated around 869,300 rooms at the end of Q1 2026, with a record pipeline of more than 2,200 hotels and 259,000 rooms. Around 70% of that pipeline is midscale and above, 17% is extended stay and 77% is new construction. In EMEA, Wyndham signed 173 hotels, opened 126 hotels and added more than 11,500 rooms in 2025. It now operates more than 770 hotels and around 100,200 rooms across the region. EMEA RevPAR grew 6% in 2025. Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said travellers are seeking both “familiarity and discovery” across resort destinations, cultural hotspots and secondary cities. Saudi Arabia is the group’s standout Middle East move. Wyndham has signed an exclusive development agreement with Le Park Concord to launch 100 Super 8 hotels across the kingdom over 10 years. The first is expected to open in 2026, with future locations targeting Riyadh, Jeddah, Makkah, Madinah, Al Khobar, Dammam and major highways. Manikis said the partnership is about making “quality, affordable travel more accessible” across the kingdom. That positioning is significant. Saudi Arabia has a huge luxury pipeline, but branded economy and midscale supply remains limited. Wyndham cites Knight Frank data showing economy and midscale represent only 6% of the kingdom’s hotel pipeline, creating space for scalable, affordable accommodation as domestic, religious and road-based travel expand. Türkiye adds another major pillar to Wyndham’s regional growth story. It remains one of the group’s
Miraval The Red Sea
HYATT
Current portfolio, global 1,500+ hotels and all-inclusive properties Pipeline, global Around 151,000 rooms Current portfolio, EMEA 200+ properties, 45,000+ rooms Pipeline, EMEA Expansion into 13 new markets by 2028 Key regional moves Hyatt Place AlUla; Grand Hyatt The Red Sea; Miraval The Red Sea; Andaz Doha; and a new waterpark at Grand Hyatt Dubai.
94 | ATM YEARBOOK 2026
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