Guest recognition and reward program
LOYALTY
LOGO
• Guest loyalty drives profitability
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• The cost of getting new guests can be very high
BENEFITS
• Regular guests usually cost less to serve
ENROLMENT
• Loyal guests can often refer new guests at no cost
EARN AND BURN
• The lifetime value of a Golden Circle member is:
MEMBERSHIP STATUS
US$ 120,000
LOGO
Golden Circle Program
• Launched in August 1997
• Golden Circle Centre (GCC) located in Kowloon Shangri-La, Hong Kong
• Central Look Up / Database accessible to all sister properties
• Website : www.goldencircle.shangri-la.com
• E-mail : golden.circle@shangri-la.com
• Telephone : 852 2197 5600
• Fax : 852 2331 9103
Golden Circle Member as of 2018
GOLD
LOGO
TIER
BENEFITS
ENROLMENT
EARN AND BURN
• Entry level ( life time, membership status will not expire) • Digital card can be downloaded to smartphones at the time of activation.
MEMBERSHIP STATUS
NEW TIER
JADE
LOGO
TIER
BENEFITS
ENROLMENT
EARN AND BURN
Minimum qualifying 20 room nights or 10 qualifying stays in one calendar year
MEMBERSHIP STATUS
NEW TIER
DIAMOND
LOGO
TIER
BENEFITS
ENROLMENT
EARN AND BURN
Minimum qualifying 50 room nights or 25 qualifying stays in one calendar year
MEMBERSHIP STATUS
NEW TIER
Membership Tiers (GTC Codes)
Rack Long Stay
SLIM
Gold (0)
40 50
60 80
Jade (1)
41 51
61 81
Diamond (2)
42 52
62 82
BENEFITS
Common Benefits
LOGO
• Priority waitlist for room reservation • Priority Check in with pre registration • Priority check in and check out at an exclusively designated area. • Free local calls
TIER
BENEFITS
ENROLMENT
EARN AND BURN
MEMBERSHIP STATUS
BENEFITS
Benefits
Gold
Jade
Diamond
LOGO
Breakfast benefit
COMP breakfast including partner in all day dinning
COMP breakfast including partner in all day dinning /COMP BKF at Traders Club Lounge (removed IRD continental breakfast)
TIER
BENEFITS
Early Check in
11 :00 hrs
08:00
Late Check out
16:00 hrs
18:00 hrs
ENROLMENT
Partner stay free
Yes
Yes
EARN AND BURN
Cash advance
250 $ per stay from major credit card no hotel commission or handling fee
250 $ per stay from major credit card no hotel commission or handling fee
300 $ per stay from major credit card no hotel commission or handling fee
MEMBERSHIP STATUS
BENEFITS
Benefits
Gold
Jade
Diamond
LOGO
Earn points based on 1 $ spending on RM rate / F&B/ Laundry / Chi Spa
1 point
25 % bonus (1.25 points)
50 % bonus (1.5 points)
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Welcome amenity Fruit
3 choices by guest
3 choices by guest plus daily fruit 50 qualifying room nights or 25 qualifying stays within one calendar year
BENEFITS
GC level
Open for everyone at the Front Desk. Can be member by invitation only at F&B outlets / Chi Spa
20 qualifying room nights or 10 qualifying stays within one calendar year
ENROLMENT
EARN AND BURN
COMP access to Traders club / Horizon Club Lounge COMP pressing of one suit on arrival
Yes
MEMBERSHIP STATUS
Yes
BENEFITS
Benefits
Gold
Jade
Diamond
LOGO
Concierge services for non in house guest
Yes
TIER
Guaranteed room availability with reservations
Yes – 72 hours before arrival
Yes – 48 hours before arrival
BENEFITS
Long distance calls and faxes at cost price
Yes
ENROLMENT
EARN AND BURN
MEMBERSHIP STATUS
BENEFITS
Welcome Amenities
Benefits
Gold
Jade
Diamond
LOGO
*
*
Fresh fruit
*
*
Chocolate box
TIER
*
*
Cookies & milk
*
*
Cup of noodles
BENEFITS
*
*
Beer
*
*
Coca Cola
*
*
Diet Cola
ENROLMENT
*
*
Mineral water, sparkling
*
*
Mineral water, non-sparkling
EARN AND BURN
*
*
Local / seasonal amenity
*
Bottle of red or white wine
MEMBERSHIP STATUS
BENEFITS
Enrolment Methods
LOGO
TIER
• Hotel stay enrolment • Non hotel stay enrolment • On line enrolment
BENEFITS
ENROLMENT
EARN AND BURN
Currently no enrolment fee for GC membership
MEMBERSHIP STATUS
Hotel Stay Enrolment • Invitation by staying at qualifying rates
LOGO
TIER
Non Hotel stay enrolment • Invitation by spending the qualifying spend in F&B and CHI, The Spa
BENEFITS
ENROLMENT
Online Enrolment • Guest can access goldencircle.shangri-la.com and enroll by filling out the registration form. • Temporary card can be printed.
EARN AND BURN
MEMBERSHIP STATUS
EARN AND BURN
LOGO
TIER
• Earn GC Points by staying under qualifying rates • Earn GC Points as a non-resident guest on F&B and CHI/Spa • Members can give awards to family members • Instant “RoomAwards” and “Room Upgrade Awards” at check-in for members • Non-stay redemption awards are F&B and CHI/Spa vouchers • Earned Points shown on guest folio upon check-out
BENEFITS
ENROLMENT
EARN AND BURN
MEMBERSHIP STATUS
Earn
LOGO
TIER
• 1 GC Award point = 1 USD qualifying spending or local currency equivalent • Staying at Qualifying Rate and qualifying incidental charges in F&B, laundry , and CHI, The Spa • Qualifying spend on F&B and CHI, The Spa.
BENEFITS
ENROLMENT
EARN AND BURN
MEMBERSHIP STATUS
LOGO
TIER
BENEFITS
ENROLMENT
EARN AND BURN
MEMBERSHIP STATUS
Data Input After Enrollment
• Critical data to be input after enrollment
LOGO
❖ Guest full data (including email address)
TIER
❖ GC Number
❖ GC Level (has to be 40)
BENEFITS
❖ Enrollment Code
ENROLMENT
❖ Member Since Date (System auto default the value to the business date of input)
EARN AND BURN
❖ FFR Preference Code, and other specials code if any.
❖ ( Note: Specials Codes are to be keyed in before the GC number is entered.)
DATA INPUT
❖ Do not assume and input “KS” unless guest indicate in the enrollment form.
❖ Preferred card is always checked if other FFP Membership has already recorded.
❖ Mark the GC number on the Reservation screen (If the member choose GC Points)
Burn
LOGO
TIER
• Room awards – Free nights (starts from 1,000 points)
BENEFITS
• Room upgrade awards • Non-Room Awards –
ENROLMENT
EARN AND BURN
– Voucher at F&B (USD 50 or USD 100) – Voucher at CHI, The Spa (USD 100) • Conversion to Frequent Flyer Program • Donate the points to charities/CSR
MEMBERSHIP STATUS
LOGO
TIER
BENEFITS
ENROLMENT
EARN AND BURN
MEMBERSHIP STATUS
Membership Status
LOGO
• Active members Member has made eligible stay or earn 50 GC points within 36 months period. • Awards points will be valid for 36 months. • Membership status (Jade and Diamond) can be upgrade or downgrade based on production nights per calendar year.
TIER
BENEFITS
ENROLMENT
EARN AND BURN
MEMBERSHIP STATUS
Enrolment of GC Member through Outlet
• Sample of Enrollment Form
10 Points : 1 USD 50 Points : 5 USD
100 Points : 10 USD 500 Points : 50 USD 1000 Points : 100 USD
Max to be used : 50.000 Points : 5000 USD
In Outlet or Social Events
Thank you
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