PARTNERSHIPS: A TASTE OF HARBOUR ISLAND
P ink Sand Spirits, Co. is set to make waves in the Bahamas with its spirits collection and ready-to-drink seltzers, promising to transport you to an immersive, elevated island lifestyle. Recently launched in the Bahamas and now available in the U.S. directly through their website, Pink Sand is not just a drinks brand, it’s a lifestyle inspired by elegant living and the joys of sipping your favorite drinks with friends & family - whether on a pink sand beach or elsewhere. Pink Sand Spirits, Co. is reimagining beloved tropical cocktails, the brand has created the most natural tast- ing seltzers and infused spirits on the market. Focusing on natural, high-quality ingredients, with no artificial or added sugars, intentional flavors, and refined branding, Pink Sand captures the vibrant essence of the tropics without using clichés. Pink Sand debuts with four original seltzer flavors and six spirits (three unflavored & three delicately infused varieties). Pink Sand’s collection of white spirits include their gluten free, batch distilled potato Vodka, fine Puerto Rican White Rum, botanical infused Gin and crisp Tequila Blanco, and are the perfect addition to your favorite cocktails. From there, the brand has delicately infused flavors inspired by the islands into their white spirits. Designed to be easily mixed over ice with the addition of club soda or tonic, the subtle all natural flavors are already present in the bottle. Flavored varieties include Island Citrus Vodka, Pineapple Mint Rum, Hibiscus Gin and their soon-to-come Grapefruit infused Tequila. To round out the product line, Pink Sand has introduced their on-the-go, delicately flavored seltzers. Pink Sand Seltzers are ready-to-drink canned cocktails made with real spirits, real fruit juice and are the most natural tasting seltzers on the market. Flavors include: Island Citrus Vodka, Pineapple Mint Rum & Soda, Hibiscus Gin & Soda and Grapefruit Tequila & Soda. Each of Pink Sand’s spirits & seltzers embody a specific occasion of what it means to vacation elegantly on an island, and aims to bring those feelings to the forefront during consumption. Pink Sand Spirits & Seltzers have been designed to stand out in flavor and on the shelf, with refined but colorful, vibrant, eye-catching designs that bring as much joy to look as they are to drink. The brand also plans to embark on an immersive marketing campaign that seeks to bring consumers the “good life” no matter where they are in the world.
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