become an international success. Morris has partnered with leagues of businesses and organizations, including NASA, Tyson, Rainforest Café, and the Executive Office of the President of the United States, to help them tap into Disney’s secrets of success with his “153 billion ways to Disneyfy a business.” Taking advantage of Disney’s “Magic” principles is possible for dental practices of any size, too. All it takes, Morris explains, is a little ingenuity, dedication to your patients, and empowered employees. (No cartoon mouse required.) NOTE: Skip to the end of this article to learn more about how you can discover all Morris’ tips for tapping into Disney’s secrets to success with a special promotion! A commitment to patient service MUST be your first priority as you begin to Disneyfy your dental practice. This is crucial to every industry, Morris explains, since 78% of customers, clients, or patients never return to a business after a bad customer service experience. The increased wait period in your reception area may not seem like a big deal, but, when you consider that statistic, it could be costing you hundreds (or thousands) of dollars each time. (In fact, poor customer service costs businesses $75 billion EACH YEAR.) It’s money walking out the door. GREAT PATIENT SERVICE
your patient is one of the 22% of consumers who will give your business a second chance after poor customer service, you will have to work 12 times harder to gain their trust as a loyal customer. At that point, you’re working for your name because potential patients listen to the worries and experiences of their friends and family. They may not know which restaurants in town their mother enjoys, but they will know which ones left her with a bad taste in her mouth … perhaps literally. You need to negate any negative experiences because bad experiences are heard by twice as many people as good praise.
"Even if your patient is one of the 22% of consumers who will give your business a
When you picture what a successful company looks like, a few big names come to mind. The Walt Disney Company is sure to be one of them. Today, The Walt Disney Company is a $153 billion corporation, managing operations across the world and keeping generations of audiences entertained and coming back for more. Vance Morris, a former member of the initial team at Walt Disney World’s flagship restaurant, Chef Mickey’s, and its operating manager, spent 10 years enveloped in the secrets that make this multi-billion-dollar entertaining corporation so successful, applying those secrets to Chef Mickey’s to help it grow. Pulling from 10 years of experience hosting magical meals for millions of patrons, Morris went on to develop a consulting service that applies the techniques, protocols, and tactics The Walt Disney Company used to
As you Disneyfy your practice, commit to patient feedback. Develop an internal system to sort through the goldmine of patient responses to your work, and apply what you learn to your practice. Something as simple as offering coffee or training your second chance after poor customer service, you will have to work 12 times harder to gain their trust as a loyal customer."
Even worse, it takes, on average, 12 positive experiences to fix a negative one. So, even if
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