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team members to speak with compassion and genuine care for your patients can go a long way to keep patients coming back.
training gives every cast member the ability to confidently help guests with a quintessential Disney attitude. This idea connects to Morris’ 647th way to Disneyfy your business. As Morris teaches his clients, Disney’s work has external impacts, but the work must be done internally. Disney’s workers are aggressively friendly and consistently make their patrons say “wow” because their operation is a well-oiled machine behind the scenes. They make sure every cast member (employee) knows why the system works the way it does and empower their employees to make Disney “the most magical place on Earth.” Likewise, your patients don’t need to be invited into your team meetings, nor do they need to see the work that goes into ensuring luxury service. They don’t need to hear about major staffing changes, supply orders, or the process that makes your practice run smoothly. Instead, they just need to experience it running smoothly … and you just have to provide it by setting up your staging areas for success. Cross-train your business team members on the value of fluoride treatment. Develop an internal system that is going to allow you to treat patients efficiently after a team member successfully applies a WHALYA. Utilize your 90-minute team meetings to work out the kinks in your system, and develop a plan that keeps the internal work inside humming along to maximum external benefits.
As an added bonus, you will empower your team members to feel confident in their positions and deliver those “wow” experiences patients are looking for. Your team will be excited to go to work, and, in return, your patients may actually enjoy visiting the dentist! (Wouldn’t that be a magical feeling?) Essentially, you need to set the stage for success, so your patients can reap the benefits. In return, you’ll reap the benefits of great reviews by patients who stay, pay, and refer their friends, family, and coworkers. Delivering exceptional experiences isn’t reserved for The Walt Disney Company. Your dental practice can apply any of Morris’ 153 billion tactics that Disney uses to create a space patients will want to return to and tell their friends about. It doesn’t take fairy dust or the antics of a mouse to make your dental practice spectacular. All you need is a little hard work behind the scenes and teamwork to provide an AMAZING (and magical) dental experience. Don’t miss Vance Morris’ live presentation at the Spring 2020 Gems Family Retreat at Walt Disney World, Orlando, Florida ! See the enclosed flyer for complete details and fax back your registration or call 1-888-880-GEMS (4367) today! THE WALT DISNEY WORLD OF DENTAL PRACTICES
Soon, you’ll be able to develop a Disney-like experience and avoid costly mistakes.
SETTING THE STAGE
Disney promises its visitors a magical experience, regardless of their age. As Morris explains in his 12th way to Disneyfy, Disney doesn’t overpromise and under deliver. Instead, it promises you magic … and ACTUALLY makes magic happen. You won’t see trash strewn about, sticky surfaces, or disgruntled workers at Walt Disney World. You won’t see trash hauled from garbage cans or broken, run-down equipment clinging to its last legs at Walt Disney World. Instead, everything is pristine. Everything is clean. Everyone … and we mean EVERYONE … is genuinely happy. the-scenes. Working at Walt Disney World is by no means a perfect job, but Disney has perfected the art of setting the stage to give its visitors the illusion of luxury, perfection, and magic. The character actors get dressed and prepared behind closed doors. Repairs are handled at specific times each night. Specialty systems allow for maintenance crews to clean up without interfering with guests, and cross- As Morris explains, every operational component to Disney’s service is done behind-
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