you are, a researching attorney, that becomes passionate based on the findings that you've had. That's really refreshing, and it really helps someone like myself want to keep chugging along and helping more and more of the doctors to help more people because you had no horse in this race. You simply are sharing information based on what you have found. I really appreciate that. That's helpful. I want to go back to Bill because, again, all of this still comes down to the communication. I know, Bill, we've spoken about the fact that the stroke question from patients when it does come up isn't always what it seems to be. There may be a left-brain answer, maybe a right-brain. Can you share a little bit about that with us based on Dr. Murkowski's response, as well? Yeah. One of the things that happens frequently is that we get to a seminar, get some facts and figures. We've got some evidence to approve the safety of chiropractic, and it's so easy and tempting to begin to vomit forth those numbers, when in fact you are speaking analytically to a person who's expressed an emotional problem. Usually, that doesn't work too well. The first ground of being besides having a great deal of comfort with the subject is to recognize that you want to be sure that you're answering the right question. If the patient is coming from this from an emotional point of view, it's crucial that you respond in a softer tone, but I think even more importantly than that is to have a body language that shows complete assurance and confidence. I think to have the notion of having to defend chiropractic while you're on a treadmill is breathtaking at face value, but I think what happens is that most chiropractors get this question very, very infrequently, and when they do, the immediately swing into defensive land. If I had some advice, it would be, number one, internalize the safety of this. Number two, frequently role play. From time to time, as you're walking down a hallway, have your CA's pose a question about stroke or safety concerns so that you have that literally at your fingertips and your body doesn't tense up. You don't start getting an emotional response that actually communicates far more loudly than the words that you would use. I like that because even when we teach the utilization of our informed consent, with the packet that we offer up to the doctors, the whole ending of the packet is a summary of all the research, the current literature that's out there supporting what we do. I think that, Bill, that's really a home run because it's something that I like to talk about, as well. Rather than being defensive, part of the reason that we give the doctors all of this information is because we want them to read it, learn it, understand it, and therefore, own it, so that when this topic does come up, a doctor can offer this information from an educational point of view rather than from a defensive posture, like you're referring to. I think that's really important to highlight, so thanks for that. I want to go back to Dr. Clum. Dr. Clum, I don't even know what to say sometimes. Not many people that I have respect for their intellect and knowledge on a lot of subjects, and that's why you were there when we created ChiroSecure. You've been an ally and help to us in testifying and everything else. When we're talking about the doctor's communication with strokes, as you know, because you helped with it, on the informed consent that we're recommending, we compare the stroke issue to patients dying at a rate of 104 per million from a simple aspirin or what appears to be a simple aspirin. On the surface, we know, just as John indicated, that chiropractic is so safe and the risk is so minimal. Even though that association is going to still exist, because as you've taught so
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