BREWING
completed – a logistical and ergonomic nightmare to say the least, especially for anyone over six feet tall. The people Rob entered the London pub market in 2014 (after previously working for Geronimo Inns) with the acquisition of The Prince Arthur near London Fields. He also acquired The Shillibeers in Islington in late 2015, later going on to sell it to West Berkshire Brewery. The pub side of the business is run to give that homely, family-style pub feeling. Sam told me that: “Pubs and beer run in the family. Our grandmother Marion was born and raised in a pub near Herne Hill”. Rob runs the business side of things
This strong branding has ensured the brewery has stood out in crowded shelves, busy bars and festivals. After taking a stand at Craft Beer Rising in early 2018 Sam said they established a wider interest in their beers and the shift has gone from all on-premise through the pub to reaching out to external busi- nesses with the majority of beer sales now external of the pub itself. This wider appeal has led to tap takeovers at London craft beer institu- tions like The Rake in Borough Market and recurring listings in places like The
and brings his deep knowledge of pubs, beer and what punters are looking for, while Sam heads up and takes control of all things marketing, design and other creative aspects at the brewery. The inspired labels embody each of the style of beers. The naming process of each of the beers is also something of a creative process as Sam informed me “All our beer names begin with a G, besides that, it’s about sipping the beers, nding a name that suits the style and avour, making sure each beer is given its own unique personality that perfectly suits it”.
In March 2017 the Gorgeous Brewery brand was created and at the start of 2018 a purpose-built home for a new 8hL ABUK brewery was installed
BREWER AND DISTILLER INTERNATIONAL ● 2
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