INTEGRATED MARKETING PLANS
3
BRAND + DEMAND PACKAGE
DETAILS
EXAMPLE
25%
Audience:
Suppliers wanting to balance integrated tactics combining brand visibility and demand generation Full funnel business driver; establish awareness with your target audience and connect it to demand generation
$49,050
Value Proposition:
This example illustrates a recommended mix of exhibiting, print, digital, and sponsorship elements that aligns with this preferred pricing tier. Final plans are customized based on advertiser goals.
BRAND + DEMAND Package: $20,400 $10,000
OFFERING:
DESCRIPTION:
LIVE (Event)
DIGITAL (Site)
CONTENT (Magazine)
X X
Show Space
20x20 Island booth space
Show Sponsorship
Peer2Peer Roundtable Happy Hour Sponsor 1-year featured listings in FindIt Marketplace. (Two Categories) Includes magazine index listings and two 1/3-print ads in Dec/Jan issue.
X
$5,990
Directory Listing
X
$18,600
Print Advertising
Full-page ad Exhibitor magazine 3x
Print ads include two months of run of site banners corresponding to issue date.
X
$0/Included
Digital Advertising
X
$2,500
One time email blast
Three, Weekly E-Newsletter Top Leaderboar d Banner Ads
$3,000
Digital Advertising
Two, Sponsored Content Articles (Case Study or POV) 6-month listing
X
$5,000
Content Marketing
$65,400
Discounts are applied based on total qualifying investment and may vary depending on final plan composition. Preferred Pricing Tier: 25% (at $65,000+ total investment)
LEADERSHIP PACKAGE
4
EXAMPLE INVESTMENT LEVEL
DETAILS
Suppliers wanting maximum exposure, industry leadership positioning, and a commanding presence
35%
Audience:
Full 360 reach; establish your company as a thought leader, boost industry authority, and ensure maximum visibility
$72,075
Value Proposition:
This example illustrates a recommended mix of exhibiting, print, digital, and sponsorship elements that aligns with this preferred pricing tier. Final plans are customized based on advertiser goals. OFFERING: DESCRIPTION: LIVE (Event)
DIGITAL (Site) CONTENT (Magazine) ENGAGEMENT Package:
X X X
$30,600 $15,000 $3,500 $2,500
Show Space
20x30 Premium booth space
Show Sponsorship Show Sponsorship Digital Advertising
First-Timer’s Networking Reception Sponsor
Innovation Tour stop
X
Pre-Show E-Blast
1-year featured listings in FindIt Marketplace. (Three Categories) Includes magazine index listings and three 1/3-print ads in Dec/Jan issue.
X
$8,985
Directory Listing
X
$31,200
Print Advertising
Full-page ad Exhibitor magazine 6x
Print ads include two months of run of site banners corresponding to issue date.
X
$0/Included
Digital Advertising
X X X
$2,500 $3,600 $8,000
OPT-IN subscriber E-blast
Social Media
4x, 48-hour pinned post on EXHIBITOR’S social media 8x, Weekly E-Newsletter Top Leaderboard Banner Ads
Digital Advertising
Two, Sponsored Content Articles (Case Study or POV) 6-month listing
X
$5,000
Content Marketing
$110,885
Discounts are applied based on total qualifying investment and may vary depending on final plan composition. Preferred Pricing Tier: 35% (at $110,000+ total investment)
EXHIBITOR
|
EXHIBITORONLINE.COM
|
ADINFO@EXHIBITORGROUP.COM
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