Best practices in trade show and event marketing
EXHIBITOR MEDIA KIT
EXHIBITOR doesn’t just lead the face-to-face marketing industry.
EXHIBITOR shapes it.
For more than 40 years, EXHIBITOR has remained the most widely read — and respected — industry publication, making it the first choice for advertisers. EXHIBITOR LIVE , EXHIBITOR Education Week, and EXHIBITOR eTrak register more marketing professionals from around the world than any other industry event. Our Certified Trade Show Marketer (CTSM) Program is the only university-affiliated certification program devoted to exhibit and event professionals. EXHIBITOR’s award-winning website, ExhibitorOnline.com, boasts more than 50,000 visitors & 125,000 views per month.
EXHIBITOR is the first choice for advertisers…because it’s the first choice in the exhibition industry.
Learn more at www.ExhibitorOnline.com.
HOW ADVERTISING WORKS WITH EXHIBITOR
EXHIBITOR offers both individual advertising opportunities and Integrated Marketing Plans . Advertisers may choose to invest in a single placement ; however, our highest-performing partners consistently engage across all EXHIBITOR channels. Programs combining PRINT, DIGITAL, LIVE EVENT PRESENCE, & SPONSORSHIPS deliver stronger visibility, higher engagement, and better ROI than single placements. The following program examples represent recommended channel mixes , not rigid bundles, and can be customized based on your goals, timeline, and budget.
MAXIMUM IMPACT
DIGITAL ADVERTISING
LIVE EVENTS
SPONSORSHIPS
HOW DISCOUNTS WORK
EXHIBITOR offers tiered discounts based on total investment. Advertisers who invest in print, digital, exhibiting and show sponsorship receive preferred pricing as part of an integrated program. Discounts are applied based on final plan composition and total qualifying spend. $19,000+ total investment qualifies for 15% discount $30,000+ total investment qualifies for 20% discount $65,000+ total investment qualifies for 25% discount $110,000+ total investment qualifies for 35% discount
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SUBSCRIBER PROFILE
Qualified Decision Makers. Serious Budgets. Superior Reach. EXHIBITOR magazine subscribers represent an exclusive audience of trade show and event marketing professionals you can’t reach anywhere else. The influence, activity, budgets and total number available to reach are unmatched. Here are the details.
Subscribers
$928,000 Average Annual Budget for Trade Show Exhibiting
15% Industry Supplier
85% Corporate Trade Show and Event Marketers
Owner, President, SVP/VP, CEO, CMO, Director of Business Development, Marketing Director, Corporate Event Manager, Exhibit/ Tradeshow Manager Subscriber Job Titles
20,000+ Tradeshow and Event Professionals Magazine Circulation Off-Site Planners
72%
of EXHIBITOR magazine readers currently exhibit internationlly.
Final Decision Maker EXHIBITOR LIVE ATTENDEE PURCHASING INFLUENCE 42% 41%
62% plan 1-10 off-site meetings annually
OF EXHIBITOR MAGAZINE READERS BOOK CONVENTION CENTERS FOR THEIR MEETINGS AND EVENTS
$494,125 Average Annual Budget for Events and Off-Site Meetings
22%
Specify
31%
Recommend
7% plan 50+ off-site meetings annually
21% plan 11 to 50 off-site
6%
meetings annually
Misc.
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SUBSCRIBER PROFILE
75%
Monthly Unique Visitors to ExhibitorOnline.com
The average amount of time an EXHIBITOR subscriber spends reading each issue is 41.9 minutes.
of EXHIBITOR readers cite EXHIBITOR magazine as
50,000 Visitors 125,000 Views 11 International 90% OF EXHIBITOR SUBSCRIBERS ARE RESPONSIBLE FOR PLANNING OR EXECUTING THEIR COMPANY’S OFF-SITE MEETINGS AND EVENTS
their number one resource used to stay current on trade show and event products, services, technologies or techniques.
of EXHIBITOR subscribers have taken action within the past year as a direct result of reading an issue of EXHIBITOR magazine. 86%
EXHIBITOR SUBSCRIBERS EXHIBIT IN AN AVERAGE OF 46 TRADE SHOWS PER YEAR.
16 National
19 Regional
EXHIBITOR magazine’s Fortune 1000, Multinationals, Mega-Brand Subscribers
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INTEGRATED MARKETING PLANS
VISIBILITY PACKAGE
1
EXAMPLE INVESTMENT LEVEL
DETAILS
15%
Audience:
New or smaller suppliers looking to gain visibility and experience our brand
Foundational exposure; get seen by your target audience and have a presence at Exhibitor Live without a huge investment
$16,695.25
Value Proposition:
This example illustrates a recommended mix of exhibiting, print, digital, and sponsorship elements that aligns with this preferred pricing tier. Final plans are customized based on advertiser goals.
CONTENT (Magazine)
OFFERING:
DESCRIPTION:
LIVE (Event)
DIGITAL (Site)
VISIBILITY Package:
X X
$5,500 $3,500
Show Space
10x10 booth space
Show Sponsorship
Innovation Tour
1-year featured listing in FindIt Marketplace. Includes magazine index listing and a 1/3-print ad in Dec/Jan issue.
X
$2,995
Digital Advertising
X
$3,750
Print Advertising
One, 1/3-page print ad.
Print ads include two months of run of site banners corresponding to issue dates.
X
$0/Included
Digital Advertising
Three, Weekly E-Newsletter Top Leaderboard Banner Ads
X
$3,000
Digital Advertising
X
$900
Digital Advertising
48-hour pinned post on EXHIBITOR’S social media
$19,645
Discounts are applied based on total qualifying investment and may vary depending on final plan composition. Preferred Pricing Tier: 15% (at $19,000+ total investment).
ENGAGEMENT PACKAGE
2
EXAMPLE INVESTMENT LEVEL
DETAILS
20%
Audience:
Suppliers wanting higher awareness and customer engagement
High awareness; engage deeply with LIVE attendees and amplify your message through content & digital channels
$25,676
Value Proposition:
This example illustrates a recommended mix of exhibiting, print, digital, and sponsorship elements that aligns with this preferred pricing tier. Final plans are customized based on advertiser goals. OFFERING: DESCRIPTION: LIVE (Event) DIGITAL (Site)
CONTENT (Magazine)
ENGAGEMENT Package:
X X
$10,600
Show Space
10x20 booth space
$5,000
Show Sponsorship
Bespoke Sponsorship
1-year featured listing in FindIt Marketplace. Includes magazine index listing and a 1/3-print ad
X
X
$2,995
Directory Listing
X
$10,500
Print Advertising
Three, 1/3-page print ads
Print ads include two months of run of site banners corresponding to issue date
X
$0/Included
Digital Advertising
Three, Weekly E-Newsletter Top Leaderboard Banner Ads
X
$3,000
Digital Advertising
$32,095
Discounts are applied based on total qualifying investment and may vary depending on final plan composition. Preferred Pricing Tier: 20% (at $30,000+ total investment)
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INTEGRATED MARKETING PLANS
3
BRAND + DEMAND PACKAGE
DETAILS
EXAMPLE
25%
Audience:
Suppliers wanting to balance integrated tactics combining brand visibility and demand generation Full funnel business driver; establish awareness with your target audience and connect it to demand generation
$49,050
Value Proposition:
This example illustrates a recommended mix of exhibiting, print, digital, and sponsorship elements that aligns with this preferred pricing tier. Final plans are customized based on advertiser goals.
BRAND + DEMAND Package: $20,400 $10,000
OFFERING:
DESCRIPTION:
LIVE (Event)
DIGITAL (Site)
CONTENT (Magazine)
X X
Show Space
20x20 Island booth space
Show Sponsorship
Peer2Peer Roundtable Happy Hour Sponsor 1-year featured listings in FindIt Marketplace. (Two Categories) Includes magazine index listings and two 1/3-print ads in Dec/Jan issue.
X
$5,990
Directory Listing
X
$18,600
Print Advertising
Full-page ad Exhibitor magazine 3x
Print ads include two months of run of site banners corresponding to issue date.
X
$0/Included
Digital Advertising
X
$2,500
One time email blast
Three, Weekly E-Newsletter Top Leaderboar d Banner Ads
$3,000
Digital Advertising
Two, Sponsored Content Articles (Case Study or POV) 6-month listing
X
$5,000
Content Marketing
$65,400
Discounts are applied based on total qualifying investment and may vary depending on final plan composition. Preferred Pricing Tier: 25% (at $65,000+ total investment)
LEADERSHIP PACKAGE
4
EXAMPLE INVESTMENT LEVEL
DETAILS
Suppliers wanting maximum exposure, industry leadership positioning, and a commanding presence
35%
Audience:
Full 360 reach; establish your company as a thought leader, boost industry authority, and ensure maximum visibility
$72,075
Value Proposition:
This example illustrates a recommended mix of exhibiting, print, digital, and sponsorship elements that aligns with this preferred pricing tier. Final plans are customized based on advertiser goals. OFFERING: DESCRIPTION: LIVE (Event)
DIGITAL (Site) CONTENT (Magazine) ENGAGEMENT Package:
X X X
$30,600 $15,000 $3,500 $2,500
Show Space
20x30 Premium booth space
Show Sponsorship Show Sponsorship Digital Advertising
First-Timer’s Networking Reception Sponsor
Innovation Tour stop
X
Pre-Show E-Blast
1-year featured listings in FindIt Marketplace. (Three Categories) Includes magazine index listings and three 1/3-print ads in Dec/Jan issue.
X
$8,985
Directory Listing
X
$31,200
Print Advertising
Full-page ad Exhibitor magazine 6x
Print ads include two months of run of site banners corresponding to issue date.
X
$0/Included
Digital Advertising
X X X
$2,500 $3,600 $8,000
OPT-IN subscriber E-blast
Social Media
4x, 48-hour pinned post on EXHIBITOR’S social media 8x, Weekly E-Newsletter Top Leaderboard Banner Ads
Digital Advertising
Two, Sponsored Content Articles (Case Study or POV) 6-month listing
X
$5,000
Content Marketing
$110,885
Discounts are applied based on total qualifying investment and may vary depending on final plan composition. Preferred Pricing Tier: 35% (at $110,000+ total investment)
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EVENT SPONSORSHIPS
Whether your goal is to build brand awareness, generate qualified leads, or strengthen relationships with existing customers, we offer a range of sponsorship opportunities to help you meet your objectives. Designed to create visibility, connection and measurable ROI.
EXHIBITOR GROUP PRESENTS
Sponsoring EXHIBITOR LIVE positions your brand in front of a highly engaged audience of decision-makers, influencers, and industry leaders. Our sponsorship programs are designed to deliver meaningful visibility, authentic connections, and measurable impact — before, during, and after the event. Click this link for complete Sponsorship Information.
Networking & Special Events • Receptions • VIP experiences • Hosted activations THE CONFERENCE FOR TRADE SHOW AND CORPORATE EVENT MARKETERS EXHIBITORLIVE.COM March 29–April 2, 2026 Tampa Convention Center, Tampa, FL ExhibitorLive.com
Brand Visibility • On-site branding and signage
Digital Advertising • Email promotions • App visibility • Sponsored content • Online directory presence
• High-traffic placements • Experiential moments
ExhibitorOnline.com/EducationWeek
EXHIBITOR Education Week is the must-attend professional learning conference for exhibit and corporate event marketers. As an Education Sponsor, your brand is showcased alongside cutting-edge industry speakers, delivering high-impact visibility and direct access to a captive, highly targeted audience for meaningful networking and connection. Click this link for complete Sponsorship Information.
Why Sponsor? Targeted Exposure Reach a focused audience actively seeking solutions, ideas, and partnerships.
High-Value Engagement Connect through experiential, educational, and networking- driven touchpoints.
Brand Credibility Align your organization with a trusted, industry- leading event.
Extended Reach Gain pre-event promotion and post-event visibility across digital and on-site channels.
Looking for something unique? We’re happy to collaborate on custom sponsorships that deliver standout visibility and meaningful attendee engagement.
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ADVERTISING OPPORTUNITIES
PRINT ADVERTISING
EXHIBITOR MAGAZINE 4-COLOR
1X
3X
6X
Full-Page
$7,200 $10,000 $5,000 $3,750
$6,200 $9,000 $4,500 $3,500
$5,200 $8,000 $4,000 $3,000
Full-Page Spread
1/2 Page 1/3 Page
1X
3X
6X
PREMIUM POSITIONS
Inside Front Cover Inside Back Cover
$8,000 $8,000 $8,500
$7,000 $7,000 $7,500
$6,500 $6,500 $7,000
Back Cover
SUPPLEMENTS (FULL PAGE AD WITH 1 PAGE CONTENT) Centers of Excellence (COE) Supplement Includes a free online FindIt Marketplace listing for one year (Oct-September a $2995 Value)
$5,000
Click this link for complete details.
Click this link for complete details. Click this link for complete details.
FindIt Top 40 Supplement EDPA Membership Directory
$3,995 $4,750
DIGITAL ADVERTISING
BANNERS ROS Top Leaderboard & Square
$125 $940
CPM Impressions
Homepage Super Leaderboard/Expandable
per week per week
Homepage Super Leaderboard/Expandable w/ video or slideshow
$1,190 $1,190
Homepage Sticky Square WEEKLY ENEWSLETTER Top Leaderboard
per two weeks
$1,000
per newsletter per newsletter
Middle and Bottom Leaderboard SOCIAL MEDIA PINNED POST Facebook, Instagram or LinkedIn
$600
$900
per post
FINDIT MARKETPLACE
$2,995
per listing
CONTENT MARKETING
SPONSORED CONTENT
$2,500
per article
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GET LISTED IN FINDIT MARKETPLACE
EXHIBITOR magazine’s FindIt Marketplace, “The Buyer’s Guide to Trade Show Exhibiting” is recognized as the industry’s most comprehensive and reliable source for purchasing event products and services. EXHIBITOR’s aggressive web promotion and search-engine optimization ensures you’ll get superior online traffic unmatched by any other industry website.
8,000+ Listings viewed over 8,000+ times a month
130,000 online users per year
20,000 subscribers
Category Listing Rate: $2,995 Expand Your Reach, Elevate Your Brand
ONLINE:
IN PRINT: 1/3 page listing in the Dec./Jan. issue of FindIt Marketplace section FindIt Index Listing in EXHIBITOR magazine for 5 Issues (1 year)
12-Month Presence on
Company News, Twitter or RSS Feed Video on Your Product/Service Category Page Corporate Video on Your Company Page PDF of your Company Catalog, Brochure, or White Paper
Exhibitoronline.com/findit Product/Service Category Page Company Page Comparative Buying Information Photo Gallery with up to 10 photos Social Media and Blog Links Testimonials
NEW ADVERTISERS WILL RECEIVE ONE MONTH IN THE CATEGORY SPOTLIGHT FREE - A VALUE OF $1,875
Available Index Categories
Promotional Products Shipping&Transportation Software/Applications Staffing& Talent Sustainability Traffic Builders Virtual Event Platforms
Event Insurance Interactive Multimedia International Exhibit Producers Kiosks Lead Retrieval
LED Panels Lighting Mobile Marketing Manufacturers ModularExhibitSystems Photography
ExhibitEquipmentRental Experiential Agency Flooring Furniture Graphics Installation & Dismantle
Event Management Event Marketing Event Registration Event Data Analytics Exhibit Components Exhibit Producers
Audiovisual Equipment Audiovisual Production Backdrops & Banner Displays Convention Centers Digital Signage
Optimized Viewing DESKTOP. MOBILE. PRINT.
In-Depth Product and Service Description
Expanded Photo Gallery Video and Catalog And more!
Company Feature Page Comprehensive Search
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2026 EDITORIAL CALENDAR
FEBRUARY
JANUARY
MARCH
Quick Look MAGAZINE SCHEDULE February/March 2026 EXHIBITOR LIVE Preview Section, Best of CES, Economic Outlook Survey Results AD CLOSE: 1/6 PRINT ISSUE; MATERIALS DATE: 1/22 ESTIMATED IN-HOME DATE: 3/9 April/May 2026 EuroShop Stand Design Award Winners, Effective Social Media Campaigns, EXHIBITOR LIVE Review AD CLOSE: 3/11
1/16: FindIt Top 40 Awards Submission Deadline (12/18 Early Bird, 1/15 Final)
2/5: Integrated Systems Europe (ISE) Stand Design Award Ceremony (ISE, Barcelona, 2/3 – 2/6) BONUS MAGAZINE DISTRIBUTION 2/25: EXHIBITOR Magazine’s EuroShop Award Ceremony (EuroShop, Dusseldorf Germany, 2/22 – 2/26) BONUS MAGAZINE DISTRIBUTION
3/6: CONEXPO-CON/AGG Award Ceremony (CONEXPO-CON/AGG, Las Vegas, 3/3 – 3/7) BONUS MAGAZINE DISTRIBUTION
3/9: Feb/March Print Magazine ESTIMATED IN-HOME DATE
MAY
APRIL
JUNE
PRINT ISSUE; MATERIALS DATE: 3/26 ESTIMATED IN-HOME DATE: 5/20
June/July 2026 Portable/Modular Award Winners, Salary Survey Results
SPECIAL EDITION INSERT: FIND IT – TOP 40 SPECIAL EDITION INSERT; AD CLOSE: 4/28 SPECIAL EDITION INSERT; MATERIALS DATE: 5/14 PRINT ISSUE; AD CLOSE: 4/28 PRINT ISSUE; MATERIALS DATE: 5/14 ESTIMATED IN-HOME DATE: 7/1
5/20: April/May Print Magazine ESTIMATED IN-HOME DATE
6/12: Exhibit Design Awards Submission Deadline (6/5 Early Bird, 6/19 Late) 6/19: Centers of Excellence Awards Submission Deadline (6/12 Early Bird, 6/19 Final)
4/1: Best of EXHIBITOR LIVE Award Ceremony (EXHIBITOR LIVE , Tampa FL, 3/29 – 4/2) BONUS MAGAZINE DISTRIBUTION
August/September 2026 Corporate Event Award Case Studies, ROI Benchmarking Survey Results AD CLOSE: 6/10 PRINT ISSUE; MATERIALS DATE: 6/25 ESTIMATED IN-HOME DATE: 8/24
AUGUST
JULY
SEPTEMBER
October/November 2026 AI in Events, Spotlight on Small Booths SPECIAL EDITION INSERT: Centers Of Excellence BONUS DISTRIBUTION: Expo!Expo!, EDPA ACCESS SPECIAL EDITION INSERT; AD CLOSE: 8/19 SPECIAL EDITION INSERT; MATERIALS DATE: 9/3 PRINT ISSUE; AD CLOSE: 8/19
7/1: June/July Print Magazine + FindIt Top 40 Insert ESTIMATED IN-HOME DATE
8/24: Aug/Sept Print Magazine ESTIMATED IN-HOME DATE
PRINT ISSUE; MATERIALS DATE: 9/3 ESTIMATED IN-HOME DATE: 10/28
December/January 2026 Exhibit Design Award Winners, Thought Leadership at Events SPECIAL EDITION INSERT: EDPA Member Directory BONUS DISTRIBUTION: EDPA ACCESS SPECIAL EDITION INSERT; AD CLOSE: TBD SPECIAL EDITION INSERT; MATERIALS DATE: TBD PRINT ISSUE; AD CLOSE: 10/21
NOVEMBER
OCTOBER
DECEMBER
PRINT ISSUE; MATERIALS DATE: 11/5 ESTIMATED IN-HOME DATE: 12/31
10/28: Oct/Nov Print Magazine + Centers of Excellence Insert ESTIMATED IN-HOME DATE
11/13 Portable/Modular Awards Submission Deadline (11/6 Early Bird, 11/20 Late)
12/11 Corporate Event Awards Submission Deadline (12/4 Early Bird, 12/18 Late) 12/31: Dec/Jan Print Magazine + EDPA Member’s Directory Insert ESTIMATED IN-HOME DATE
COLOR KEY •
AWARDS PROGRAMS
• •
MAGAZINE PRINT ISSUES SPECIAL EDITION INSERT
*SUBJECT TO CHANGE
11/20/25
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ExhibitorOnline.com
Industry’s Only University-Affiliated Professional Certification Program
EXHIBITOR GROUP PRESENTS
THE CONFERENCE FOR TRADE SHOW AND CORPORATE EVENT MARKETERS
March 29–April 2, 2026
Tampa Convention Center, Tampa, FL
ExhibitorLive.com
Clara Dostal Account Director Cell: 720-641-0607 Clara.Dostal@exhibitorgroup.com
Let’s Talk Strategy Reach out to Clara Dostal to discuss the right mix of exhibit space, sponsorships, and integrated marketing opportunities with EXHIBITOR.
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