I NDUSTRY VOI CES
Where global travel goes next
As ITB Berlin marks 60 years at the centre of the global travel industry, senior leaders share perspectives on collaboration, knowledge exchange and innovation and highlight why coming together as a global community in Berlin every year remains essential for navigating what lies ahead
Aligning destinations through cooperation and shared purpose
Strengthening destinations through global collaboration
European tourism thrives on cooperation, shared knowledge
Over the last decades, our industry as shown us that progress is built
and innovation. At the European Travel Commission (ETC), we believe progress happens when destinations act together. As challenges intensify, from climate impacts to shifting demand, cross-border and cross-sector collaboration is essential. ITB Berlin remains a trusted global platform for that exchange, bringing together ideas, data and partnerships that shape the industry. For ETC and our members, ITB is a key moment to align priorities and accelerate a more resilient, sustainable future for travel.”
through collaboration, shared knowledge, and the desire for innovation; elements that have enabled the tourism sector to adapt to overcome challenges and continuously redefine itself to cater to new travel trends. In the future, global collaboration is essential to build a more inclusive and sustainable tourism sector, ensuring that travel continues to connect cultures and encourages leaving a positive impact in the territories involved. ITB Berlin stands out as a key platform for us to strengthen ties with the international travel
sector and position Peru’s unique sustainable tourism offer on the global stage.” ion Peru’s unique ism offer on the
EDUARDO SANTANDER CEO, European Travel Commission el
TERESA MERA Minister of Foreign Trade & Tourism, Peru RA reign m, Peru
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