Section header The future of travel
Positioning nature-led
Putting quality, balance and shared value at the centre of tourism
Global collaboration, knowledge exchange and innovation have always destinations for a sustainable future
In travel and tourism industry, innovation has always flourished where people come together.
Collaboration and international knowledge sharing are essential to finding answers to the challenges facing our industry. For the Netherlands, this means a course that focuses on the value of tourism for residents, visitors and enterprises, with focus on quality of life, sustainability and balanced development. For decades, ITB Berlin has played a key role as a global platform where the industry meets. For the Netherlands Board of Tourism & Conventions (NBTC), ITB Berlin is an important sm & Conventions
been central to the progress of the travel and tourism industry, enabling destinations to grow more connected, resilient and sustainable. Looking ahead, these same forces will be essential as the sector responds to environmental responsibility, evolving traveller expectations and the need for more inclusive growth. ITB Berlin remains a cornerstone of this global exchange, providing a trusted platform where ideas, partnerships and the future of tourism are shaped. For Langkawi, participation in ITB Berlin is a strategic opportunity to learn, collaborate and position the island as a leading nature-led and sustainable destination on the global stage.”
meeting place where collaborations are formed, we position the Netherlands internationally and work together on sustainable goals.” s are ds
YVONNE NASSAR CEO, Netherlands Board of Tourism & Conventions (NBTC)
Finding balance between growth and identity
Global collaboration and knowledge exchange have helped tourism mature into a more
connected and responsible industry. Today, innovation must serve balance, between growth and preservation, visitors and communities, ambition and identity. Platforms like ITB Berlin remain essential because they bring the industry together to share insight, challenge assumptions and shape smarter paths forward. For Ajman, this exchange supports our Vision 2030 goals, helping us grow as a modern destination while protecting the culture and heritage that define us.” t, challenge assumptions . For Ajman, n2030 rn culture and
YBHG. DATUK SERI ISKANDAR BIN DATUK HAJI MOHD KAUS
H.E. MAHMOOD KHALEEL ALHASHMI Director General, Ajman Department
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