Section header
ITB Berlin pivots to an online format themed ‘WE LOVE TRAVEL’ in 2021
ITB Berlin welcomes back the world with a live show in 2023
Every Moment Tells a Story: a flashback to 1968 when a tour operator decked out a safari bus with photo equipment in a nod to new trends
2020 The year the world paused
2023 Back together again
2026 60 years of ITB Berlin ITB Berlin marks its diamond anniversary with a photographic marketing campaign entitled ‘Every Moment Tells a Story’. Nostalgic Polaroids, evocative music, and compelling storytelling honour six decades of travel milestones and position the event as a bridge to the future, inspiring the next era of innovation, connection, and exploration in travel. The ITB brand also expands into new territory with the launch of ITB Americas (November 10-12, 2026)
ITB Berlin reopens live with the theme ‘OPEN FOR CHANGE’, bringing the global travel community together for face-to-face interaction after four years apart, underscoring the value of human connection. ITB India is staged in person for the first time.
For the first time in history, ITB Berlin is cancelled due to the COVID-19 pandemic. The show quickly pivots online the following year (2021) under the ‘WE LOVE TRAVEL’ tagline, demonstrating agility, innovation, and global solidarity.
2021 Virtual reach, global growth at ITB Berlin NOW ITB Berlin NOW launches as a fully virtual event as the pandemic continues to take its toll on global travel and events. ITB India also launches as a virtual event, reflecting growth in one of the world’s most dynamic travel regions.
2025 A show of scale and substance
ITB Berlin welcomes 100,000 attendees and 5,800 exhibitors from 170 countries. A new Meet & Match platform generates 80,000 business connections, while cruise and tech segments thrive. ITB Americas is also announced, set to launch in Guadalajara in 2026.
ITB Berlin NOW launches as a fully virtual event in 2021
170 countries are represented at ITB Berlin in 2025
| 37
Made with FlippingBook Annual report maker