Section header 60 years in travel
CityCube, pictured in 2019, four years after launch, boosts ITB Berlin's capacity
ITB China launches in 2017 – eight years later in 2025 it attracted almost 21,000 attendees
eTravel World debuts at ITB Berlin 2011
2011 The digital frontier expands
2014 ITB Berlin grows in space and scope CityCube opens, boosting ITB Berlin’s capacity by adding 22,000 sqm of event space to the Messe Berlin event grounds. At the ITB Berlin Convention, big data, privacy, and luxury trends dominate conversations.
2017 Tapping China’s potential
eTravel World debuts at ITB Berlin, offering a dedicated stage for technology innovations that will drive tourism’s future. Today, the event’s Travel Technology segment serves as the international hub for cutting-edge solutions, showcasing
ITB China premieres in Shanghai, unlocking opportunities in the world’s largest outbound travel market. In 2025, show attendance picked up 35% year-on-year to more than 20,500.
industry leaders alongside emerging tech providers.
2012 Elite access for top buyers The ITB Buyers Circle offers free membership to 1,000 selected leisure, MICE, and business travel buyers, giving decision-makers with significant budgets a platform to negotiate deals, discover new products, and connect with partners.
2016 A golden milestone celebrated
2019 Peak performance and robot pushback ITB Berlin hits new highs with 10,000 exhibitors from 181 countries. Meanwhile, Japan’s first robot-staffed hotel hits the headlines for retrenching half of its droids, reminding the world that tech can’t replace human hospitality.
ITB Berlin celebrates its 50th edition, honouring five decades of travel milestones and cementing its reputation as the global tourism industry’s beating heart.
The ITB Buyers Circle debuted in 2012
ITB Berlin celebrates its 50th anniversary in 2016
10,000 exhibitors attract attention in 2019
36 | ITB GLOBAL TRAVEL COLLECTION
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