ITB Berlin Power 60
Sharan Pasricha
Klaus Laepple
REINVENTING LIFESTYLE HOSPITALITY Founder & Co-CEO, Ennismore S haran Pasricha founded hospitality and operating company Ennismore in 2011, and in 2021 formed a joint venture (JV) with Accor, creating a global lifestyle hospitality powerhouse. Under his leadership, Ennismore – which is today two-thirds owned by Accor – has become one of the fastest-growing companies in the lifestyle hospitality segment, with more than 14 brands in its portfolio. Pasricha has pushed the group toward hybrid models – coworking, mixed-use event spaces, co-living elements – and platform thinking across brands such as Jo&Joe, The Hoxton, and Mama Shelter. A former investor turned hospitality innovator, he now leads the firm into a new era of brand ecosystems and experiential hospitality at scale.
ADVOCATING FOR GERMANY’S TOURISM INDUSTRY Former President, DRV & BTW; Chair Emeritus, ITB Supervisory Board Klaus Laepple is one of the German travel industry’s best-known identities, having long served as a public face and spokesperson for the sector. He has previously led both the German Tours and Travel Association (DRV) and Federal Association of the German Tourism Industry (BTW). As Chair of the ITB Supervisory Board and in his honorary roles, he has championed sustainable growth, industry cohesion and policy alignment between trade bodies, government and travel operators.
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Michael Frenzel ARCHITECT OF EUROPEAN TOURISM INTEGRATION Former CEO, TUI AG & President, BTW Michael Frenzel led TUI AG (formerly Preussag) from 1994 to 2013, transforming it from a diversified industrial group into a European travel powerhouse. Under his leadership, the company acquired Thomson, Nouvelles Frontières, and integrated tour operators, airlines and hotel assets to build one of Europe’s largest and most diversified tourism h o m groups. Frenzel also served as President of Germany’s Federal Association of the Tourism Industry (BTW), advocating for policies promoting cross-border cooperation and strategic alignment across European tourism markets. T a p c a to h a F to g a F
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