ITB Berlin Power 60
Martha Lane Fox
PIONEERING ONLINE TRAVEL IN THE DIGITAL AGE Co-Founder & Former Managing Director, Lastminute.com
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Martha Lane Fox co-founded Lastminute.com in 1998, making her a true pioneer of online travel services. As MD, she helped build the company into Europe’s leading digital platform for spontaneous deals before its £577 million acquisition by Sabre in 2005. She later became known as a digital advocate, serving as the UK’s Digital Champion from 2009 to 2013, helping launch gov.uk and promoting digital literacy and inclusion. Today, as a life peer in the UK House of Lords and Chancellor of the Open University, Lane Fox remains a powerful voice for technology and social progress.
Steve Hafner
INVENTOR OF TRAVEL META-SEARCH Co-Founder & CEO, KAYAK
Steve Hafner co-founded KAYAK in 2004 (launched publicly in 2005), helping invent the modern travel metasearch engine that aggregates flight, hotel and rental car offers across providers. As CEO, he’s shepherded KAYAK through evolving eras of personalisation and AI, pushing for deeper integration with enterprise travel tools and smarter predictive search. Hafner’s vision continues to drive innovation in travel discovery, making global content transparent and accessible at scale.
Eliza Jean Reid PROMOTING EQUALITY AND CONSCIOUS TRAVEL Former First Lady of Iceland & UNTourism Special Ambassador
Eliza Reid served as Iceland’s First Lady from 2016 to 2024, bringing bold advocacy to gender equity, inclusion and international dialogue. A published author, Reid has become a sought-after speaker at global forums, including at ITB. Appointed a United Nations Special Ambassador for Tourism & the SDGs in 2017, she uses her platform to champion socially conscious travel and a more equitable global tourism ecosystem.
52 | ITB GLOBAL TRAVEL COLLECTION
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