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ITB GLOBAL TRAVEL COLLECTION
96
06 08 10 12 14
Editor’s foreword
Deborah Rothe, ITB Berlin David Ruetz, Messe Berlin
Mario Tobias, Messe Berlin Dr Christoph Ploß, Federal Govt
ECONOMY & TOURISM 16 The tourism economy 22 Shaika Nowais, UN Tourism 24 Gloria Guevera, WTTC 26 Sven Liebert, BTW 27 Sören Hartmann, BTW
IN NUMBERS 28
Global tourism data
30 32
CAREERS IN TRAVEL 90 Building a future-ready workforce
ITB Berlin data
60 years of ITB timeline
THE ITB BERLIN POWER 60 40
ITB THE BRAND 96
60 top identities in travel
ITB moments in photos
104 ITB shows
EUROPE 62
BUSINESS TRAVEL & EVENTS 110 The future of business and MICE events THE MIDDLE EAST 114 Middle East tourism data 116 Expo City Dubai 118 Ajman 120 TIME Hotels
European tourism data
64 66 68 72 74
Kai Wegner, Mayor of Berlin
Albin Loidl, DRV
Frankfurt Airport: the new T3
Liechtenstein
Malta
PIONEERS OF TRAVEL 78 Trailblazers in travel 86 Visa 88 Airbnb
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