ITB Global Travel Collection 2026

32

ITB GLOBAL TRAVEL COLLECTION

96

06 08 10 12 14

Editor’s foreword

Deborah Rothe, ITB Berlin David Ruetz, Messe Berlin

Mario Tobias, Messe Berlin Dr Christoph Ploß, Federal Govt

ECONOMY & TOURISM 16 The tourism economy 22 Shaika Nowais, UN Tourism 24 Gloria Guevera, WTTC 26 Sven Liebert, BTW 27 Sören Hartmann, BTW

IN NUMBERS 28

Global tourism data

30 32

CAREERS IN TRAVEL 90 Building a future-ready workforce

ITB Berlin data

60 years of ITB timeline

THE ITB BERLIN POWER 60 40

ITB THE BRAND 96

60 top identities in travel

ITB moments in photos

104 ITB shows

EUROPE 62

BUSINESS TRAVEL & EVENTS 110 The future of business and MICE events THE MIDDLE EAST 114 Middle East tourism data 116 Expo City Dubai 118 Ajman 120 TIME Hotels

European tourism data

64 66 68 72 74

Kai Wegner, Mayor of Berlin

Albin Loidl, DRV

Frankfurt Airport: the new T3

Liechtenstein

Malta

PIONEERS OF TRAVEL 78 Trailblazers in travel 86 Visa 88 Airbnb

4 | ITB GLOBAL TRAVEL COLLECTION

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