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LEADING TOURISM INTO BALANCE 122 Tourism at a turning point 124 Tackling overtourism 128 UNESCO 130 Climate adaptation in tourism 132 The EU Ecolabel 134 World Sustainable Hospitality Alliance 136 Cruise leads the balancing act DIVERSITY & INCLUSION 138 LGBTQ+ tourism and ITB Berlin 142 IGLTA
ASIA PACIFIC 148 Asia-Pacific tourism data 150 Macao 154 Langkawi THE AMERICAS 158 Americas tourism data 160 ITB Americas 2026 162 Peru
LUXURY TRAVEL 164 Luxury travel data 166 Luxury travel trends 172 The future of wellness tourism THE FUTURE OF TRAVEL 178 Tourism Economics data 134 Trend watch 190 2086 and beyond 194 Tech trends impacting travel 198 Industry voices: leaders speak
AFRICA 144 Africa tourism data 146 South Africa
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